Head of Marketing - Private Bank

Barclays; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading financial institution is seeking a Head of Marketing for its Singapore Private Bank. This role is responsible for setting and executing comprehensive marketing strategies across the APAC region. The successful candidate will possess strong leadership capabilities, a robust understanding of data-driven decision-making, and will work closely with various departments to drive successful marketing initiatives. The position demands a strategic mindset and proven experience in a similar leadership role, while contributing positively to team culture.

Qualifications

• Minimum 5 years of experience in marketing leadership roles.
• Experience in developing marketing strategies in the financial services industry.
• Strong analytical skills and experience with data-driven marketing.

Responsibilities

• Set and execute marketing strategy for the Singapore Private Bank.
• Collaborate with product development and sales to align marketing efforts.
• Manage marketing budget and resources effectively.

Skills

Leadership

Strategic planning

Data analysis

Collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Data analytics tools

Job description

As the Head of Marketing – Private Bank in Barclays, this highly visible leadership role is responsible for setting and executing the marketing strategy for the Singapore Private Bank across APAC. The role will report to the Marketing Director, Private Bank International and have 2 direct reports. It involves long‑ and short‑term planning, fostering collaboration across the Private Bank and Barclays Group, and creating a positive, creative team culture.

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets.

Accountabilities

• Development and implementation of marketing strategies and delivery that align with the bank’s business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well‑defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimise marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximize ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well‑defined outcomes.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi‑year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions.
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross‑functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business‑aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In‑depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem‑solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Barclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific, and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.