Growth Marketing Lead - TikTok LIVE

TikTok Pte. Ltd.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading tech company in Singapore is seeking a Marketing Lead for its Livestream Team. This role involves driving marketing strategies, building agency partnerships, and optimizing communication channels for existing partners. Ideal candidates will have 5+ years of marketing experience in tech, with strong skills in campaign development and data synthesis. Applicants should be detail-oriented with excellent negotiation and leadership skills. Collaborative work with global teams is essential to ensure synergy in marketing efforts.

Qualifications

• 5 years’ experience in marketing at tech companies, preferably in strategy and campaign development.
• Strong understanding of the full funnel of industry or creator marketing.
• Exceptional written and presentation skills.

Responsibilities

• Lead the team to set-up marketing strategy and initiatives.
• Grow new agencies to join the live business.
• Build and maintain relationships with external partners and agencies.

Skills

Data-driven strategy development

Campaign management

Negotiation skills

Attention to detail

Negotiation skills

Job description

Responsibilities

Livestream Team is committed to creating real‑time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity.

It also serves as a "new infrastructure" for the expansion of ecological boundaries.

• Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
• Grow new agencies to join the live business through ads, events, referral and others
• Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
• Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting
• Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy.

Lean in with localized approaches but keep a strong synergy with the global teams.

Qualifications

Minimum Qualifications

• 5 years’ work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management
• Data and Insights driven, ability to synthesise data into strategy and execution.
• Thorough understanding of the full funnel of industry or creator marketing including Owned, Earned and Paid strategy and execution.
• Exceptional attention to detail and ability to prioritise and delegate.
• Ability to perform to a brief, executing to a high standard.
• Excellent written and presentation skills & negotiation skills, and leadership ability.

Preferred Qualifications

• Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics
• A keen interest in brand and business development, including commercial and brand partnerships