Growth Marketing Lead (OKX SG)

OKX; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading crypto exchange in Singapore is seeking an experienced marketing leader to define and execute integrated marketing strategy. The role involves overseeing campaigns across customer segments and collaborating with sales and product teams. Ideal candidates should have over 8 years of marketing experience, particularly in fintech, and a strong background in creative direction. The position offers significant opportunity to impact marketing within a licensed crypto entity.

Benefits

L&D programs

Team building programs

Wellness allowances

Comprehensive healthcare schemes

Qualifications

• 8+ years of marketing experience in fintech or related fields.
• Proven track record of executing integrated marketing strategies.
• Strong leadership skills and ability to manage cross-functional teams.

Responsibilities

• Define and lead the integrated marketing strategy.
• Oversee execution of multi-channel marketing campaigns.
• Collaborate with sales and product teams for client-facing materials.

Skills

Integrated marketing strategy

Stakeholder management

Creative direction

Communication skills

Education

Bachelor’s degree in Business, Finance, Economics

Job description

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the Team

As a key digital asset hub, Singapore is an integral part of our global strategy. Licensed by MAS, OKX SG is focused on providing Singapore users with a secure and user-friendly platform for trading digital assets. Our mission is to become the leading exchange in Singapore, offering seamless and efficient trading experiences to our clients and partners.

The Growth team drives OKX SG’s commercial success through strategic market planning, integrated marketing strategies, high-impact partnerships, and innovative product launches. We operate at the intersection of market insight, regulatory compliance, and customer needs - ensuring our growth strategies are both ambitious and sustainable.

About The Opportunity

We are seeking a seasoned marketing leader to drive integrated marketing strategy, strengthen long‑term brand positioning in the Singapore market, and lead go‑to‑market efforts for OKX SG. The role entails full ownership of marketing across customer touchpoints for our retail and accredited investors segments— from brand development to creative execution — with a strong focus on collaboration across sales and growth teams to deliver measurable outcomes. This is a rare opportunity to drive real, measurable impact in a licensed crypto entity. As Singapore continues to evolve as a key regulatory and innovation hub for digital assets, this role places you at the forefront of shaping how crypto marketing can be done credibly, responsibly, and creatively. You’ll gain exposure to high‑level strategy, regulatory nuance, and brand‑building in one of the most progressive financial markets in Asia.

What You’ll Be Doing

• Define and lead the integrated marketing strategy across customer touchpoints for our retail and accredited investor segments.
• Own OKX SG’s brand positioning and messaging in the local market, ensuring all messaging is aligned with local regulatory requirements.
• Oversee execution of multi‑channel marketing campaigns, including online and offline activations, events, and sponsorships.
• Develop and maintain the marketing roadmap in line with business objectives, regulatory considerations, and product positioning.
• Craft messaging frameworks and creative briefs to ensure consistency and clarity across all marketing outputs.
• Collaborate with sales and product teams to develop compelling client‑facing materials, including product briefs, presentations, and sales enablement tools.
• Review and approve marketing assets, communications, and public‑facing content.
• Partner with PR, media, and strategic partners to drive awareness and credibility through targeted campaigns and major partnerships.
• Identify and execute initiatives that optimise outreach, engagement, and revenue growth.

What We’re Looking For

• Bachelor’s degree in Business, Finance, Economics, or a related discipline.
• 8+ years of marketing experience, ideally within top‑tier fintech, financial services, or technology firms, including a minimum of 3 years in a leadership role.
• Proven track record of developing and executing integrated marketing strategies that deliver business impact.
• Deep understanding of brand development, creative direction, and campaign execution across digital and offline channels.
• Excellent communication skills with a clear, concise, and confident approach to messaging and storytelling.
• Exceptional stakeholder management and cross‑functional collaboration skills, particularly with product, sales, compliance, and growth teams.
• Ability to balance strategic thinking with hands‑on execution in a fast‑paced environment.

Benefits

• L&D programs and education subsidy for employees' growth and development.
• Team building programs and company events.
• Wellness and meal allowances.
prehensive healthcare schemes for employees and dependants.

As set forth in OKX’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX’s Candidate Privacy Notice.