Growth Marketing Lead

Windranger Labs; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading fintech company in Singapore is seeking an experienced growth marketer to build and scale user acquisition across diverse channels. This role demands strong understanding of acquisition metrics and hands-on experience in performance marketing. Ideal candidates should have a minimum of 6 years in growth within fintech or crypto sectors. This position offers the opportunity to shape user engagement strategies in a dynamic environment.

Qualifications

• Minimum 6 years of experience in growth/acquisition in fintech, neobank, or crypto.
• Strong understanding of acquisition metrics such as CAC, LTV, cohorts, and conversion rates.
• Hands-on execution experience across paid channels and community-driven channels.

Responsibilities

• Identify and manage top-of-funnel channels like Twitter, Telegram, and Discord.
• Lead paid performance marketing efforts across platforms like Google and Meta.
• Set KPIs, run experiments, and optimize for cost-efficient acquisition.

Skills

Growth marketing

User acquisition strategies

Performance marketing

Cross-channel campaign management

Community building

Job description

About UR

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place.

Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high‑quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank.

Key Responsibilities

• Identify and manage top‑of‑funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord

• Build visibility on fintech/neobank comparison sites and other discovery platforms

• Segment and target different user groups (airdrop hunters vs. genuine users)

• Source and scale high‑intent communities across APAC, SEA, and Europe (excluding US)

• Lead paid performance marketing across X, Google, Meta, TikTok

• Build a multi‑channel acquisition strategy that drives traffic completing the user journey

• Manage influencer/KOL acquisition funnels together with the KOL team

• Support affiliate and community partnership channels

• Work with Product/Ops on in‑app growth loops such as referrals and incentives

• Set clear KPIs, run experiments, and optimize for cost‑efficient acquisition

• Navigate KYC, fiat rails, and conversion friction points

• Ensure channel strategies comply with ad rules and regulatory requirements

• Adapt marketing approaches based on compliance constraints

Requirements

• Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products

• Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion

• A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision‑making

• Experience running campaigns across APAC/SEA/Europe

• Hands‑on execution experience across paid channels and community‑driven channels

• Ability to build acquisition processes from scratch

• Comfortable with fast‑paced, early‑stage environments