Growth-Focused Performance Marketing Specialist

CHARLES & KEITH GROUP; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A prominent retail fashion brand in Singapore is seeking an Associate Performance Marketing Specialist to lead performance marketing initiatives across multiple channels. This role involves taking ownership of campaigns, conducting A/B tests, and formulating strategies to support business growth. Candidates should have a Bachelor's Degree in Marketing and 3-4 years of relevant experience in digital marketing or eCommerce, preferably in the retail fashion sector. Strong project management and communication skills are essential, along with a data-driven mindset.

Qualifications

• Minimum 3-4 years of experience in digital agency, marketing, or eCommerce with paid media.
• Experience in the retail/fashion industry is a plus.
• Experience with expansion into new markets using performance marketing is a plus.

Responsibilities

• Take ownership of performance marketing campaigns across various channels.
• Plan and execute A/B testing for performance marketing.
• Set measurable goals for paid marketing activities and analyze success.

Skills

Digital marketing

Project management

Communication skills

Data analysis

Education

Bachelor’s Degree in Marketing or related fields

Tools

Google Analytics

Google Adwords

Programmatic advertising platforms

Paid Social advertising platforms

Job description

A prominent retail fashion brand in Singapore is seeking an Associate Performance Marketing Specialist to lead performance marketing initiatives across multiple channels. This role involves taking ownership of campaigns, conducting A/B tests, and formulating strategies to support business growth. Candidates should have a Bachelor's Degree in Marketing and 3-4 years of relevant experience in digital marketing or eCommerce, preferably in the retail fashion sector. Strong project management and communication skills are essential, along with a data-driven mindset.