Global Consumer Financial Services, Marketing, Digital Marketing

OVERSEA-CHINESE BANKING CORPORATION LIMITED; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading financial institution in Singapore is looking for a Digital Marketing Executive to enhance customer engagement and drive growth within the Global Consumer Financial Services division. The position requires a recent graduate with strong interpersonal skills and an eagerness to learn, particularly in digital marketing strategies and MarTech tools. This role offers a unique opportunity to execute campaigns across various digital channels and improve performance metrics, all within a supportive and innovative environment.

Benefits

Competitive base salary

Flexible benefits

Learning and professional development opportunities

Qualifications

• Recent graduate from a Polytechnic or University.
• Strong interpersonal and networking skills.
• Detail-oriented with excellent organisational abilities.
• Comfortable with digital communication tools.
• Eager to learn MarTech tools.

Responsibilities

• Execute marketing campaigns across digital channels.
• Develop marketing materials for Credit Cards and Deposits.
• Monitor and optimise campaign performance.
• Track and report on campaign data.
• Conduct competitive analysis.
• Manage campaign setup.

Skills

Interpersonal skills

Detail-oriented

Organisational skills

Time management

Familiarity with social media

Eager to learn MarTech tools

Education

Diploma or degree in relevant field

Tools

Adobe Analytics

Adobe Target

Interwoven

Job description

Why Join

Shape the future of banking with OCBC’s digital presence. As a Digital Marketing Executive, you’ll be at the heart of driving customer engagement and growth within our Global Consumer Financial Services division. You’ll build a strong foundation in marketing strategy, campaign execution, and performance analysis – gaining valuable experience to launch your career.

How you succeed

Be proactive and embrace a data-driven approach. You’ll need to quickly learn and adapt to the fast-paced world of digital marketing. Success means collaborating effectively, taking ownership of tasks, and consistently seeking opportunities to optimise campaign performance and deliver impactful results for OCBC.

What you do

You'll be involved in a range of exciting tasks, including:

• Executing marketing campaigns across digital channels.
• Developing and coordinating marketing materials for Credit Cards, Deposits, and OCBC Digital.
• Monitoring and optimising campaign performance to improve results.
• Tracking, tagging, and reporting on campaign data.
• Conducting competitive analysis to identify opportunities.
• Managing campaign setup and monitoring.
• Supporting administrative tasks like invoice processing.

Who you work with

Global Consumer Financial Services (GCFS) is all about helping consumers get what they want from life. It’s a broad ambition. So, the team offer an equally wide range of services. From branch to premier banking and everything in-between. That’s a lot to get your teeth into and many career paths to follow. And you’ll be doing it all while learning from the best in an award-winning environment.

Who you are

• A recent graduate from a Polytechnic or University with a diploma or degree in the relevant field.
• Possess strong interpersonal and networking skills.
• Detail-oriented with excellent organisational and time management abilities.
• Comfortable with social media and digital communication tools.
• Eager to learn and utilize MarTech tools like Adobe Analytics, Target, and Interwoven.

Learning Objectives

This role will provide you with:

• Hands-on experience in digital marketing strategies and execution.
• Practical skills in using MarTech tools for campaign management and analysis.
• Experience in tracking key metrics and creating insightful dashboards.
• Opportunity to launch campaigns across various channels – owned, earned and paid media.

Who we are

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.