General Manager (Business Management)

FLAVORWORKS SINGAPORE PTE. LTD.; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading F&B company is seeking an experienced General Manager (Business Management) to oversee the launch and operation of the RITUEL café-bakery brand in Singapore. The role involves full P/L management, brand localization across Asia, and leadership to ensure operational excellence. The ideal candidate should have at least 20 years in the F&B industry, with significant experience in managing Japanese dessert brands and overseeing multi-location operations, including franchise management. Flexibility in working hours is required.

Qualifications

• 20 years of experience in the F&B industry, with a minimum of 5 years in Japanese sweets cafés or dessert-focused F&B brands at a management level.
• Experience managing multi-country F&B operations across Asia with a focus on brand localisation.
• Capability to oversee franchise management for more than 10 outlets.

Responsibilities

• Lead P/L ownership and financial governance for the café-bakery brand.
• Manage HR strategy and organisational development.
• Ensure brand consistency across regional markets in Asia.

Skills

Leading brand localisation

P/L management

Cross-cultural leadership

Franchise management

Operational excellence

Job description

FLAVORWORKS SINGAPORE PTE. LTD., a wholly-owned subsidiary of Baycrew’s Co., Ltd., is seeking a highly experienced General Manager (Business Management) to lead the launch, operation, and business expansion of the RITUEL café-bakery brand in Singapore. This is a high-intensity, high-responsibility leadership role overseeing the end-to-end business lifecycle in a fast-paced, growth-oriented environment.

The General Manager will be responsible for P/L management, organisation building, store development, brand localization, and cross-border coordination with Japan headquarters, while also responding to time-sensitive and unexpected issues related to new store openings and brand-critical decisions across multiple Asian markets. The role is designed for an F&B leader with strong expertise in Japanese sweets café or dessert brands, multi-country business management across Asia, and hands‑on operational excellence, who can operate under tight timelines and complex, multi-stakeholder conditions.

Leveraging Baycrew’s long-standing reputation as one of Japan’s leading lifestyle companies, operating over 60 brands and 418 stores across fashion, food, and interior retail, the successful candidate will play a key role in establishing Singapore as the strategic hub for RITUEL’s brand development, operational standardization, and future ASEAN expansion, reporting directly to senior management in both Singapore and Japan.

Job Description

1. Company Management

• Full P/L ownership, budgeting, financial governance, and performance monitoring
• Lead HR strategy, recruitment oversight, and organisational development
• Establish SOPs, compliance standards, and operational governance
• Oversee store development (layout design, workflow engineering, equipment planning)
• Manage vendor coordination, renovation schedules, pre‑opening operations, and launch execution

2. Regional Brand & Franchise Management

• Maintain brand consistency and operational standards across markets (Japan, Taiwan, Hong Kong, China, ASEAN)
• Conduct franchise training, operational audits, and store opening support
• Evaluate regional markets and build the franchise expansion pipeline

3. Brand Localization & Product Development

• Work with Japan HQ on product development, design, and menu creation
• Localise Japanese sweets production, temperature control, and seasonal product concepts
• Perform menu engineering using consumer insights and commercial analysis

4. Cross‑Cultural Leadership

• Train and mentor local staff in brand philosophy, service standards, and operations
• Serve as communication hub between Japan HQ and regional partners

5. Work Conditions

• Ability to work flexible hours including evenings, weekends, and public holidays

Job Requirements

To perform the highly specialised responsibilities of this role, the candidate must meet all of the following requirements:

1. 20 years of professional experience in F&B industry, with minimum 5 years of experience in Japanese sweets café or dessert-focused F&B brands as a management level. Successful candidate must possess this experience within the last 3 years. Successful candidate must have experience in launching or managing 10+ Japanese café/bakery outlets, including operational and quality oversight.
2. Proven experience managing multi‑country F&B operations across Japan, Taiwan, Hong Kong, China, and/or ASEAN markets, with minimum 5 years of hands‑on experience leading brand localisation, including menu redevelopment, consumer insight adaptation, and cross‑cultural brand positioning.
3. Experience overseeing franchise management for more than 10 outlets, including quality audits, SOP standardisation, franchise partner training, and new store openings, together with demonstrated ability to manage P/L, financial governance, HR, legal compliance, and operational controls.
4. Direct experience launching, operating, or supervising more than 5 Japanese café or sweets restaurant outlets, reflecting brand philosophy and cultural standards.
5. More than 5 years of experience in coordinating cross‑border projects with overseas HQ, including product development, design, marketing, and operational teams.
6. Proven experience leading multicultural, multinational, and multi‑location teams of at least 25 members.
7. Ability to work flexible hours, including evenings, weekends, and holidays.