Fresh & F&B Category Manager – Café Brand Growth

Shell; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading energy company in Singapore is seeking a Category Manager (Fresh F&B) to establish Shell Café as a primary food destination for customers. The role requires 3-5 years of relevant experience in the retail or F&B sectors, particularly with fresh categories, and involves strategic planning, financial accountability, and supplier management. The company offers a supportive environment with opportunities for personal growth and a competitive salary package.

Benefits

Flexible working hours

Competitive starting salary

Paid parental leave

Qualifications

• 3–5 years of relevant experience in Retail and/or F&B sector handling fresh categories.
• Strong understanding of retail principles of buying and merchandising.
• Experience in developing menus and food offerings.

Responsibilities

• Set category role and fit within the overall business strategy.
• Accountable for analysing sales, margins, and inventory.
• Responsible for developing and rolling out the merchandising plan.

Skills

Retail experience

Category Management

Brand Development

Strong communication skills

Job description

A leading energy company in Singapore is seeking a Category Manager (Fresh F&B) to establish Shell Café as a primary food destination for customers. The role requires 3-5 years of relevant experience in the retail or F&B sectors, particularly with fresh categories, and involves strategic planning, financial accountability, and supplier management. The company offers a supportive environment with opportunities for personal growth and a competitive salary package.