FMCG Sales & Marketing Manager – Singapore

ZENKO Superfoods; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A healthy food company in Singapore is seeking an experienced professional to manage retail, e-commerce, and corporate sales. The role involves building relationships with retailers, optimizing online presence, and developing corporate gifting programs. The ideal candidate has 3-6 years in FMCG, a commercial mindset, and a passion for healthy living. They should be skilled in negotiation and data reporting. This is an exciting opportunity to drive brand visibility and operational efficiency.

Qualifications

• 3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.
• Experience managing both retail and online channels.
• Proven ability to handle buyers, distributors, and e-commerce platforms.

Responsibilities

• Manage relationships with retail partners such as FairPrice Finest.
• Coordinate promotions and product page optimization for e-commerce.
• Identify and pitch to corporate clients for B2B sales.
• Support new product launches across multiple channels.
• Track monthly sales performance by channel.

Skills

Commercial mindset

Strong negotiation skills

Hands-on with data reporting

Organized and proactive

Creative in finding new sales opportunities

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Excel/Sheets

Google Analytics

Job description

Mission

To grow Zenko Superfoods’ presence in Singapore by driving offline retail, e-commerce, and corporate sales, while ensuring strong brand visibility, operational efficiency, and customer engagement.

Key Responsibilities

1. Offline Retail

• Manage relationships with retail partners such as FairPrice Finest, Cold Storage, and RedMart.

• Negotiate listings, promotions, and in-store activations.

• Monitor sell-out data, reorder needs, and campaign performance.

2. E-commerce

• Manage Zenko’s online presence on platforms (Shopee, Lazada, FairPrice Online, RedMart).

• Coordinate promotions, campaigns, and product page optimization.

• Analyze sales data, ad ROI, and customer feedback.

3. Corporate Sales

• Identify and pitch to corporate clients (offices, gyms, cafés, wellness centers).

• Develop gifting and pantry programs with regular B2B orders.

• Maintain relationships and handle quotations, invoicing, and follow-ups.

4. Marketing Activation

• Support new product launches across channels.

• Manage marketing campaigns with key retailers.

• Coordinate with the regional marketing team on campaigns and PR.

5. Reporting & Coordination

• Track monthly sales performance by channel.

• Manage stock levels and coordinate orders with HQ.

• Provide insights on competitor activities and consumer trends.

KPIs

• Monthly sales growth per channel (Retail, E-commerce, Corporate).

• Number of new corporate clients onboarded.

• On-shelf availability & merchandising score.

• ROI of campaigns and activations.

Requirements

Experience

• 3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.

• Experience managing both retail and online channels.

• Proven ability to handle buyers, distributors, and e-commerce platforms.

Skills

• Commercial mindset with strong negotiation skills.

• Hands-on with data reporting (Excel/Sheets, Google Analytics, etc.).

• Organized, proactive, and comfortable working independently.

• Creative in finding new sales or partnership opportunities.

Education

• Bachelor’s degree in Business, Marketing, or related field.

Personality Fit

• Self-starter, results-driven, and entrepreneurial.

• Passionate about healthy living and sustainability.

• Enjoys balancing strategy with daily execution.