Responsibilities (Key Result Areas & Activities)
Marketing
- Support the Marketing Manager for all branding and marketing activities for assigned brands -including brands within the coffeeshop/ food court as well.
- Responsible for Brands’ positioning across all assets and collaterals.
- Liaise with advertising agencies, landlords or partners to arrange promotional campaigns in all types of media for the brand or key individuals.
- Manage the deliverables required within the brand-from POS setup, E-commerce, Menu setup, etc.
- Track and report completion of key deliverables, assist in pre- and post-analysis of sales campaign.
- Monitor the progress of marketing campaigns using various metrics, recommend ways to improve and submit reports on the campaigns’ performance.
Design
- Conceptualise, design and layout artworks for both online and offline platforms
- Develop creative illustration and design work solutions for different touch points ranging from digital advertising, social media creatives, online marketplace, e-commence to print advertising and in-store collaterals.
- Edit photographs and illustrations as assigned
- Manage adaptation of artwork for marketing team
- Manage and maintain image galleries
- Proper documentation and archival of artwork files
- In charge of in-house photoshoots for photos needed in collaterals and marketing events
- Video short clips creations
Others
- Support the Marketing Manager in brand initiatives and all other marketing matters including additional responsibilities as assigned.
Required to - KNOW (Skills, Knowledge & Behaviours)
- Candidate must possess at least a Diploma in Marketing or Communications and/or Art/Design/Creative Multimedia or equivalent.
- Senior Executive must have minimum 4 years of relevant working experience in the same role/function
- Possess excellent written and spoken English
- Familiarity with photography, design software and technologies (such as InDesign, Illustrator, Photoshop, Lightroom, AfterEffects/ Video Editing)
- Excellent sense in creativity design & layouts, producing visuals finished artwork, mock-up & general duties
- Detail-oriented, independent, with excellent business acumen
- Team player with good interpersonal & presentation skills
- Possess enthusiasm in learning and keen to get feedback for improvement
- Able to work on several projects at tight timeline