Overview
We’re looking for a dynamic, results-driven leader to own our global events strategy and ensure our brand shines at every touchpoint. In this role, you will set the vision and lead the execution for high-impact events that elevate brand visibility, engage customers, and drive measurable business growth. Beyond events, you’ll also contribute to broader marketing initiatives — from digital campaigns to partnership marketing — ensuring our brand presence is strong and consistent worldwide.
Responsibilities
- Event Strategy & Leadership (Priority Focus)
- Develop the annual global event calendar, aligning with marketing objectives and sales targets.
- Create event strategies that deliver measurable brand impact, lead generation, and market positioning.
- Design interactive product demonstrations and experiences to showcase X‑PHY’s technology.
- Ensure all event-related brand touchpoints are consistent and impactful.
- Brand Activation
- Lead initiatives to enhance brand visibility and recognition globally.
- Develop creative campaigns that align with product launches and thought leadership.
- Ensure consistent messaging across events, digital platforms, and sales collateral.
- Broader Marketing Functions
- Digital Marketing Support — collaborate on social media, email campaigns, and online advertising to amplify event reach and brand awareness.
- Content Development — support the creation of marketing collateral, brochures, videos, and presentations that align with X‑PHY’s positioning.
- Partnership Marketing — coordinate joint marketing initiatives with strategic partners and distributors.
- Public Relations Support — work with Public Relations Support and internal teams to secure media coverage around events and product milestones.
- Marketing Analytics — track, analyze, and report on marketing campaign and event performance, providing actionable insights.
- Cross‑Functional Collaboration
- Partner with product and engineering teams to ensure technical accuracy in all marketing materials.
- Work closely with sales to align marketing activities with lead generation goals.
- Coordinate with regional teams to adapt campaigns for local markets.
Requirements
- Experience
- 5+ years in B2B marketing with a strong focus on events, brand activation, and campaign execution.
- Proven track record of managing large-scale international events from concept to analysis.
- Experience in technology, cybersecurity, or hardware industries preferred.
- Demonstrated ability to manage multiple marketing projects simultaneously.
- Strong project management and organizational skills.
- Excellent communication and presentation abilities.
- Creative problem-solver with an eye for engaging brand experiences.
- Data-driven approach to decision-making.
- Knowledge of digital marketing tools and platforms.
- Personal Attributes
- Innovative & Growth-Oriented — challenges the status quo to create standout brand moments.
- Culturally Aligned — embodies X‑PHY’s values of Integrity, Innovation, and Intrapreneurship.
- Adaptable — thrives under pressure and can pivot quickly when plans change.
- Bonus Qualifications
- Experience with high-profile international technology or cybersecurity events.
- Familiarity with lead capture software (e.g., Salesforce, HubSpot).
- Understanding of AI, hardware security, or related technologies.
Join Us
If you’re ready to lead high‑impact global events and contribute to a broader marketing mission, we’d love to hear from you.