Education Marketing Consultant

SIHAI INTERNATIONAL EDUCATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An education company located in Singapore seeks a professional for social media management and offline promotion planning. Responsibilities include managing official social media accounts, executing offline promotions, achieving performance targets, and analyzing market information. Candidates should be adept at content planning and customer relationship management. This role is crucial for brand exposure and market insight gathering.

Responsibilities

• Manage daily operations of official social media accounts.
• Develop and execute offline promotion plans.
• Achieve monthly performance indicators set by the company.
• Manage customer information and follow up with potential customers.
• Collect and analyze market information and provide suggestions.

Job description

Social Media Operation

Responsible for the daily operation of official social media accounts (such as Facebook, Instagram, LinkedIn, WeChat Official Account, Xiaohongshu, etc.), including content planning, editing, publishing, and interaction. Increase follower activity and brand exposure through high-quality content, and timely respond to user comments and inquiries to maintain a good brand image.

Offline Promotion Planning and Execution

Develop targeted offline promotion plans according to market demand and business objectives, including but not limited to roadshows, community activities, school cooperation events, and exhibition participation.

Responsible for the full-process execution of activities, such as venue arrangement, staff deployment, on-site management, and effect summary. Collect valid customer information through offline interactions to expand the customer resource pool.

Performance Target Achievement

Undertake and complete the monthly performance indicators set by the company, including customer acquisition volume, consultation conversion rate, and sales revenue (if applicable). Formulate personal performance improvement plans, analyze the causes of performance gaps, and adjust marketing strategies in a timely manner to ensure the steady achievement of targets.

Customer Information Management

Sort out and organize the collected customer information, establish and update customer files, and conduct follow-up visits to potential customers in a timely manner to improve the conversion rate. Cooperate with the sales team to share customer information and marketing insights to form a joint force for business development.

Market Information Collection and Analysis

Pay close attention to industry trends, competitor marketing strategies, and customer needs. Collect and analyze market feedback from online and offline channels, and provide suggestions for optimizing marketing plans and product services.