E-Commerce Executive

THE AIR STATION PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A growing health and wellness brand in Singapore seeks an E-Commerce Executive to enhance their online presence across platforms like WIX, Shopee, and Lazada. The role involves managing online storefronts, executing campaigns, and analyzing performance metrics. Ideal candidates will have 1-2 years of e-commerce experience and a background in digital marketing. Join a collaborative team and explore growth opportunities in a dynamic environment.

Qualifications

• 1–2 years of experience managing e-commerce platforms like Shopee, Lazada.
• Strong coordination and attention to detail across platforms.
• Experience in healthcare, beauty, or wellness industry is a plus.

Responsibilities

• Manage and optimize online storefronts across various platforms.
• Execute promotional campaigns and manage ad setup.
• Track campaign performance and generate reports with insights.

Skills

Online store management

E-commerce platform familiarity

Marketing automation tools

Data analysis

Education

Diploma/Degree in E-Commerce, Digital Marketing, Communications or related fields

Tools

Google Analytics

EDM platforms

Canva

Figma

Job description

We are looking for a detail-oriented and performance-driven E-Commerce Executive to manage and grow our online presence across platforms such as WIX, Shopee, Lazada, and future e-commerce platforms like TikTok for our Sleep Business (The Air Station). This role is responsible for the day-to-day operations of our e-commerce storefronts, executing promotions, optimizing product listings, and driving promotional campaign performance both online and offline. The ideal candidate has experience with online store management, familiarity with campaign mechanics on the various platforms, and marketing automation tools, and is eager to contribute to a growing health and wellness brand.

Key Responsibilities

• Online Platform Management
• Maintain and optimize TAS online storefronts (WIX, Shopee, Lazada, TikTok Shop)
• Ensure timely updates of product listings, visuals, pricing, and stock status
• Manage vouchers, promo campaigns, and affiliate links on marketplaces

• Promotions & Campaign Execution
• Plan and execute promotional campaigns, including pricing, vouchers, bundles, and mechanics
• Coordinate promo communications (eDMs, banners, visuals, landing pages)
• Support ad campaign setup (Facebook, Google) and A/B testing initiatives
• Work with the product and content team to create promotional assets that align with campaign goals

• Marketing Automation & CX
• Manage and automate eDM flows (welcome, post-purchase, cart reminders)
• Coordinate with digital marketing executive for lifecycle campaigns
• Contribute to loyalty/review/referral program implementation (where relevant)

• Data Tracking & Performance Analysis
• Track campaign performance using GA, Meta Ads Manager, and marketplace dashboards
• Generate monthly reports with actionable insights (CTR, conversion rates, sales lift, etc.)
• Recommend improvements to online experience and conversion funnel

Requirements

• Diploma/Degree in E-Commerce, Digital Marketing, Communications or related fields
• 1–2 years of experience managing e-commerce platforms (e.g. Shopee, Lazada, Shopify, Wix, TikTok Shop)
• Working knowledge of EDM platforms and GA4
• Experience setting up online campaigns, vouchers, and store mechanics
• Strong coordination and attention to detail across multiple platforms
• Comfortable working cross-functionally and meeting campaign timelines
• Basic design and visual editing skills (e.g. Canva, Figma) are a bonus
• Experience in healthcare, beauty, or wellness industry is an advantage

Soft Skills

• Independent and resourceful with a growth mindset
• Collaborative and communicative across marketing functions
• Analytical thinker with a bias for action

Growth Opportunities

• Learn full-funnel D2C marketing execution from promotion planning to performance optimization
• Expand into CRM and lifecycle strategy
• Potential to grow into E-Commerce & Digital Performance Manager role