E-commerce Brand Executive (Marketplace)

DM Dasher Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

An e-commerce company is seeking an experienced individual to manage brand stores on platforms such as Shopee and Lazada. The role involves P&L accountability, negotiating with key account managers, and executing marketing campaigns. Ideal candidates will possess strong e-commerce management skills, good data analytics capabilities, and be proficient in both English and Mandarin. The company offers a comprehensive benefits package including medical and dental benefits, performance bonuses, and a supportive team environment.

Benefits

CPF Contribution

Annual Increment

Performance Bonus

Medical Benefit

Company Trip

Birthday Gift

Qualifications

• Proven hands-on experience managing brand stores in e-commerce marketplaces.
• Strong understanding of microeconomics concepts like demand and supply.
• Creative thinker with the ability to design and execute effective campaigns.

Responsibilities

• Manage and grow brand stores across online platforms.
• Negotiate with online marketplace Key Account Managers.
• Plan and execute monthly marketing campaigns.

Skills

E-commerce management

P&L management

Data analytics

Digital marketing

Communication in English and Mandarin

Tools

Microsoft Excel

Job description

Overview

About this Team

What\'s the team function?

E-commerce Strategy team is responsible for:

• Oversee entire Profit and Loss of online stores presence on Shopee, Lazada, Amazon and TikTok.

• Managing all online sales campaign, promotion and pricing, and branding for DASHER stores as well as all other Brand stores.

What\'s your role?

To keep it simple: Fully responsible for P&L of the Brand store on Shopee, Lazada and TikTok Platform

Shopee, Lazada & TikTok:

• Manage and grow brand stores with solid prior experience handling brands on e-commerce platforms.

• To negotiate and dealing with online marketplace Key Account Manager (KAM)

• Research and understand trends and consumers\' need.

• Perform competitive benchmarking and analysis, and further come out with associated counter action plan.

• Plan and execute for inter-platform as such banner, shocking sales, bundle deal, keyword ads, listing ranking.

• Plan and execute monthly marketing campaign mechanism (lucky draw, complimentary free gift, voucher etc.).

• Forecast and communicate with Procurement team to ensure consistent stock level and healthy inventory turnover rate.

• Reporting on a timely manner to the Management on store performance and post mortem of marketing campaign.

• Liaise with Brand Principal on marketing funding and new product development.

Digital Marketing:

• To analyse, plan, and assist in implementing Meta (Facebook) CPAS marketing initiatives.

• To review and evaluate the CPAS performance outcomes.

What\'s the skill required?

• Proven hands-on experience managing brand stores in e-commerce marketplaces (Shopee, Lazada, TikTok, Amazon).

• A P&L-driven mindset with solid business acumen.

• Good command of English and Mandarin (needed for communication with Mandarin-speaking Brand Principals).

• Strong understanding of microeconomics concepts (demand, supply, pricing).

• Strong data analytics skills.

• Proficiency in Microsoft Excel.

• Creative thinker with ability to design and execute effective campaigns.

Important Clarification: This role focuses on brand store ownership, marketplace strategy, and P&L accountability, with strong support from design, marketing, and customer service teams. We are not looking for a marketing candidate.

Who\'s there to support you?

We have an in-house Graphic Design team to support multimedia materials for product listings on Shopee, Lazada, and TikTok. You will also work closely with Procurement and Warehousing on shipment-related matters. Our Customer Experience team handles all customer enquiries and after-sales support. Our Digital Marketing team supports influencer collaborations, CPAS ads setup, and related digital initiatives. You will also be involved in or lead internal training sessions, market analysis sharing, and sales challenge discussions. Active participation in brainstorming sessions and decision-making meetings is expected.

Benefit Package

1. Must-have:

• CPF Contribution

• Annual Increment

• Performance Bonus

• Annual Leave

• Medical Leave

• Compassionate Leave

• Parental Leave

• Child Care Leave

2. General:

• Medical Benefit

• Optical Benefit

• Dental Benefit

3. Special at DASHER:

• Insurance

• Laptop provided

• Company Trip

• Anniversary Gift – Thank you to be with us!

• Birthday Gift – Must celebrate!

• Snacks, and Refreshment provided

• Staff Discount – The deal can go real crazy~

Nurturing Your Growth, Our Priority

Challenging Industry – never worry about lacking opportunity to learn and grow

In the challenging industry of e-commerce, we’re facing new problems every now and then. Challenges never stop but DASHER is committed to overcome all of them and believes that where there is difficulty there is opportunity. Face challenge, take it on, conquer it and GROW!

Elite Teammates – a dream team

DASHER always committed to maintain a positive organisational culture, and further improve it. You will be working with different people with different strengths and expertise, but you share one thing in common: you are ELITE. The team focuses a lot on efficiency which will drive you to discover and unleash your own potential. Take this opportunity to gain experience and knowledge from your teammates!

Career Progression – clear path ahead

DASHER has a high expectation for you to learn and grow fast. You\'re expected to play a leader role in no more than two years. Learn to inspire and influence others here. DASHER has a clear structure of career advancement, and at a point in time, it\'s your call whether to develop toward a management path or a professional/technical path.

You & DASHER

We would rather describe ourselves as a football team rather than a “family”. It is not our intention to make everyone stay together forever until their retirement. Instead, we emphasize the values created and journey we went through together in achieving our mutual goals.

DASHER nurtures you with supports, resources and opportunity. You achieve personal growth via precious experience and knowledge you gain while staying with us, and also in such process you drive the success to DASHER as well, enabling the organisation to grow to the next level. At some point you may be ready to move on; we will treat it as a club transfer of a football player, with no hard feelings and we will sincerely wish you all the best. DASHER might be one of the stops in your career journey, but we will strive to make it your most remarkable and memorable one.