Digital Payment Engagement Specialist

United Overseas Bank (Vietnam) Limited (UOB); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading bank in Asia is looking for a digital engagement specialist to enhance user interaction with the TMRW app. You will develop engagement strategies, manage campaigns, and work with cross-functional teams to optimize user experience based on customer insights and analytics. This role offers a dynamic environment where innovation in digital banking is at the forefront.

Qualifications

• Proven experience in developing digital engagement strategies.
• Strong analytical skills for data-driven decision making.
• Experience in campaign management and optimization.

Responsibilities

• Develop and execute digital engagement strategies for the TMRW app.
• Plan and execute personalized engagement campaigns across digital channels.
• Collaborate with UX/UI teams to enhance customer experience.

Skills

Customer engagement strategies

Data analytics

Campaign management

User experience optimization

Cross-functional collaboration

Job description

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. We are focused on promoting and developing healthy saving and investment practices across generations.

Job Responsibilities

• Customer Engagement: Develop and execute digital engagement strategies to drive active usage of the TMRW app; Analyze customer behavior, preferences, and needs to tailor engagement campaigns; Collaborate with marketing, product, and customer experience teams to create seamless digital journeys.
• Campaign Management: Plan and execute personalized engagement campaigns via in-app notifications, emails, and other digital channels; Track and optimize campaign performance based on data insights and KPIs; Create innovative and interactive ways to engage users across different touchpoints.
• User Experience Optimization: Work closely with UX/UI teams to identify areas of improvement within the app to boost engagement; Use analytics tools to monitor customer interactions and gather insights for UX enhancements; Provide feedback and recommendations for continuous app improvement.
• Data & Insights: Leverage analytics platforms and customer data to inform engagement strategies; Create reports on engagement performance, identifying areas of success and opportunities for optimization; Analyze VoC (Voice of Customer) and other research methods to improve user satisfaction and reduce churn.
• Collaboration & Innovation: Collaborate with cross-functional teams including marketing, IT, and customer service to ensure alignment on digital engagement goals; Stay updated with digital banking trends, competitor offerings, and new technologies to propose innovative engagement methods.