DIGITAL MEDIA MARKETING MANAGER

GM MANPOWER SERVICE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent manpower service provider in Singapore is looking for a digital marketing professional to develop and implement comprehensive marketing strategies. This role involves planning and managing digital campaigns, overseeing paid media, optimizing performance based on data insights, and leading content creation. Ideal candidates will have hands-on experience with various digital platforms and a strong analytical mindset. The ability to work in a dynamic environment is essential.

Qualifications

• Hands-on experience with Google Ads, Facebook Business Manager, TikTok Ads.
• Strong knowledge of SEO, SEM, Google Analytics, and CMS tools.
• Excellent analytical, organizational, and communication skills.
• Familiarity with CRM/email tools.
• Creative thinking with a strong sense of visual storytelling.
• Willing to work weekends or public holidays when required.
• Able to work in a fast-paced, deadline-driven environment.

Responsibilities

• Develop and implement digital marketing strategies aligned with brand objectives.
• Plan and manage digital campaigns across platforms.
• Identify trends and optimize spend and performance based on data.
• Oversee and manage paid media campaigns.
• Monitor ad performance, ensuring maximum ROI.
• Lead content planning and creation across social platforms.
• Manage email marketing strategy and automation flows.
• Analyze campaign data and web metrics.
• Prepare performance reports with actionable insights.

Skills

Google Ads

Facebook Business Manager

TikTok Ads

SEO

SEM

Google Analytics

CMS tools

Job description

Roles & Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with brand and business objectives.

Plan and manage digital campaigns across platforms.

Identify trends and insights and optimize spend and performance based on data.

Oversee and manage paid media campaigns.

Monitor ad performance and budget, ensuring maximum ROI and KPIs are achieved.

Lead content planning, creation, and scheduling across social platforms.

Monitor engagement, grow followers, and collaborate with influencers or partners when necessary.

Work with developers or CMS tools to ensure the website is optimized for conversions and mobile responsiveness.

Oversee creation of digital content (graphics, videos, blogs, newsletters, etc.).

Manage email marketing strategy, segmentation, and automation flows.

Analyze campaign data and web metrics (Google Analytics, Meta Insights, etc.).

Prepare regular performance reports with actionable insights and improvement plans.

Requirements

Hands‑on experience with Google Ads, Facebook Business Manager, TikTok Ads, etc.

Strong knowledge of SEO, SEM, Google Analytics, and CMS tools.

Excellent analytical, organizational, and communication skills.

Familiarity with CRM/email tools.

Creative thinking with a strong sense of visual storytelling.

Willing to work on weekends or public holidays when campaign demands require.

Able to work in a fast‑paced, deadline‑driven environment.