Digital Media Marketing Executive (ME 002)

FPE MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 36,000 - 52,000; Full time

Job summary

A company in Singapore is seeking a Marketing Executive to develop marketing campaigns and manage communication strategies. The ideal candidate will have at least 2 years of experience in marketing, strong writing skills, and proficiency in social media analytics. Responsibilities include planning campaigns, managing the company's PR, and coordinating with internal teams. This role offers a chance to work in a dynamic environment focused on growth.

Qualifications

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment.
• Excellent writing skills.
• Familiar with social media and web analytics.
• Creative and resourceful.

Responsibilities

• Planning and executing marketing and communications campaign.
• Developing and launching e-commerce website for catering business.
• Updating website and social media platform content.

Skills

Writing skills

Familiarity with social media

Interpersonal skills

Attention to detail

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign
• Develop, launch and maintain e-commerce website for catering business
• Website and social media platform content update and content writing and photography
• Managing the production of promotional materials and marketing collateral
• Manage customer feedback
• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives
• Conduct competition research and market analysis to ensure pricing is optimal and menu is update
• Ensure marketing plans are executed according to the project timeline
• Manage PR for the company including preparing releases, contacting media & managing press relations
• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment
• Excellent writing skills
• Familiarity with social media and web analytics
• Creative, resourceful and attentive to details
• Strong communications and interpersonal skills