Digital Marketing Specialist

TRADE INTELLIGENCE GLOBAL PTE. LTD.; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

A leading digital marketing firm in Singapore is looking for a Digital Marketing Specialist to develop and manage PPC and paid social media campaigns across various platforms. The role requires at least 1 year of proven experience in digital marketing and a strong understanding of ad platforms like Google Ads and Facebook Ads. You will also analyze campaign performance, conduct keyword research, and collaborate with content and design teams to create effective ads. This position offers an opportunity to grow in a dynamic and evolving field.

Qualifications

• 1 year of proven experience in Digital Marketing, specifically in managing and optimizing online ad campaigns.
• Extensive knowledge of ad platforms and analytics tools.
• Good analytic skills and ability to make data-driven decisions.

Responsibilities

• Develop and manage PPC and paid social media campaigns.
• Monitor, analyze, report on the performance of ad campaigns.
• Conduct keyword and competitor research.

Skills

Digital marketing

Data analysis

Keyword research

A/B testing

Campaign management

Education

Bachelor’s Degree in Marketing, PR, Business Administration or related fields

Tools

Google Ads

Facebook Ads

Google Analytics

Facebook Ads Manager

Job description

Job Description

• Develop and manage PPC and paid social media campaigns across Google, Facebook, Bing, LinkedIn and other platforms, ensuring they align with business goals.
• Monitor, analyze, report on the performance of ad campaigns and make data-driven adjustments to improve campaign performance.
• Conduct keyword and competitor research to identify opportunities and optimize advertising strategies.
• Implement A/B testing strategies to optimize ad creatives, targeting, and landing pages, ensuring continuous improvement and effectiveness.
• Track and meet key performance indicators (KPIs) related to lead generation, ensuring a steady flow of qualified leads from ad campaigns.
• Collaborate with content creator and design teams to create compelling and effective ads, including writing ad copy and developing visual/video content.
• Manage ad budgets and ensure effective spending to achieve targeted ROI.
• Work closely with other departments such as Sales, Content, and Design to ensure seamless coordination and achievement of company goals.
• Keep up-to-date with the latest trends and technologies in digital advertising and apply them to campaigns.
• Other tasks required by the managers.

Requirements

• Bachelor’s Degree in Marketing, PR, Business Administration or related fields.
• Proficiency in English (spoken and written).
• At least 1 year of proven experience in Digital Marketing, specifically in managing and optimizing online ad campaigns.
• Extensive knowledge of ad platforms such as Google Ads, Facebook Ads, and analytics tools like Google Analytics, Facebook Ads Manager.
• Good analytic skill and ability to make data-driven decisions to optimize campaigns.
• Experience in developing digital marketing strategies for B2B is a plus.
• Strong sense of responsibility in assigned tasks and commitment to seeing projects through to completion.
• Eagerness to continuously learn and update knowledge to meet the changing demands of the market.