Digital Marketing Specialist

APEX PRODUCTIONS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a Digital Marketing Specialist to manage and optimize comprehensive online campaigns across major platforms like Meta, Google, and LinkedIn. The ideal candidate should have at least 3 years of experience in digital marketing, a degree in Marketing or Communications, and strong skills in SEO, SEM, and content creation. You will be responsible for lead generation, budget management, and working collaboratively on integrated campaigns to enhance brand presence and effectiveness.

Qualifications

• Minimum 3 years of experience in digital marketing or advertising.
• Ability to create simple graphics for social media.
• Strong attention to detail and organizational skills.

Responsibilities

• Launch and manage digital marketing campaigns across platforms.
• Oversee lead generation and analysis of performance metrics.
• Work with designers and developers for integrated campaigns.

Skills

Content marketing

Digital marketing

SEO

Social media marketing

Email marketing

Graphic design

Project management

Communication skills

Education

Degree in Marketing or Communications

Job description

You will be responsible for :

• Plan and launch comprehensive digital marketing campaigns across platforms like Meta (Facebook, Instagram), Google, YouTube, and LinkedIn, focusing on lead generation, brand awareness, and recruitment.
• Design and implement retargeting and remarketing funnels to nurture prospects throughout the marketing journey.
• Oversee lead generation, tracking, and allocation to optimize sales outcomes.
• Monitor and analyze key performance metrics (CPA, CTR, ROAS, conversions) using GA4, Meta Pixel, and UTM tagging.
• Strategically manage media budgets to maximize cost-efficiency and ROI.
• Track and report on KPIs, making data-driven adjustments and optimizations to campaigns.
• Work closely with content creators, designers, and developers to deliver integrated campaigns.
• Conduct in-depth market research to identify target audiences, trends, and best practices.
• Provide strategic recommendations for optimizing digital marketing efforts, website performance, and the tech ecosystem.
• Using A/B testing to optimise digital marketing performance.
• Consistently update the Company's portfolio works on our website.

Job Requirements:

• Degree in Marketing, Communications or relevant field of study.
• 3+ years of experience in content marketing, advertising and/or digital marketing.
• Passion for marketing and loves to express ideas visually
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to create simple graphics (aesthetic FB/IG stories) and an eye for design.
• Strong attention to detail and organizational skills.
• Excellent communication and interpersonal skills.
• Ability to work independently in a fast-paced setting with strong project and time-management skills