Digital Marketing Specialist

LEONG KEE (KLANG) BAK KUT TEH PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

A local food brand in Singapore is seeking a digital marketing strategist to develop and manage their social media accounts. The ideal candidate will have strong skills in social content marketing, video filming, and statistical analysis. Responsibilities include crafting content strategies and assisting with marketing activities to enhance audience engagement and brand presence. This role requires creativity and a results-oriented mindset.

Qualifications

• Proven experience with Instagram, TikTok, and other social media platforms.
• Strong understanding of PR, Influencer, and KOL marketing.

Responsibilities

• Develop digital strategy for social media accounts.
• Assist in managing social media channels.
• Filming and editing videos for TikTok.
• Conduct statistical analysis for campaigns.

Skills

Social content marketing

Video filming and editing

Statistical analysis

Creative mindset

Data analysis

Job description

Responsibilities

• Developing an overall digital strategy for our Instagram, Tiktok, Xiaohongshu (RED) accounts etc with trending content.
• Adept with social content marketing and understanding of PR/Influencer/KOL marketing.
• Assist in managing social media channels including Facebook, YouTube, Instagram & TikTok.
• Filming and editing engaging videos for TikTok
• Plan detailed schedules and film and upload content regularly.
• To assist in statistical analysis, and managing campaigns
• Creativity mindset and produce audience engagement, and to grow our social media accounts
• Work with marketing team to assist with growth strategies to support revenue goals
• Experience compiling data across social media platforms for weekly/monthly reports, including analysis for insights, optimizations and future strategy development
• Demonstrates strategic insight to develop long-term execution plans or short-term activations
• Assisting in any marketing related tasks and events
• Managing of up to 9 brands of ours in photo & videography contents by focusing on 1 brand each on weekly/monthly basis.
• Resolves anticipated/unanticipated problems on FB/IG/Google review and any other platforms with minimal negative effect while significantly enhancing customer satisfaction that allows accurate handling of complaints according to policies and procedures.
• Provide prompt and proper resolution of customer queries by providing additional information or escalating/engaging others in the organization to provide a solution according to defined procedures that are always efficient yet cost-effective & sustainable.
• Responsible for communication work between departments and other clerical work.
• Handle office administrative works, such as filing.
• Ability to accept irregular visits to shops.
• Performing other ad-hoc duties as assigned.