Digital Marketing ,Senior Executive (B2B l Manufacturing)

Adecco Personnel Pte Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global technology company in Singapore seeks a driven digital marketing professional with 3-4 years of experience. You'll optimize campaigns across multiple markets, leveraging AI-driven techniques and analytics. The role includes managing SEM and SEO initiatives, enhancing customer journeys, and designing loyalty programs. Strong expertise in paid media and data analysis is essential. If you're passionate about digital marketing and customer engagement, we'd love to hear from you.

Qualifications

• 3-4 years of hands-on digital marketing experience, ideally in a regional or multi-market role.
• Strong expertise in paid digital media with exposure to e-commerce and loyalty marketing.
• Analytical skills to translate metrics into actionable recommendations.

Responsibilities

• Drive and optimize digital performance campaigns including SEM, SEO, and social.
• Experiment with A/B testing and collaborate with sales offices for competitive positioning.
• Design loyalty programs using data and AI-driven targeting.

Skills

Digital marketing experience

Paid digital media expertise

Analytical and data-driven

AI-driven marketing experience

Job description

You will be driving high-impact, data-driven digital and e-commerce campaigns across multiple markets, focusing on traffic, conversion, and customer engagement. The role combines hands-on execution, analytics, and AI-driven personalization to optimize customer journeys, loyalty programs, and regional marketing performance.

A global technology company specializing in printers, multifunctional devices, and sewing and embroidery machines, providing solutions for home, office, and industrial use.

The Responsibilities

• Drive and optimize digital performance campaigns (SEM, SEO, social) and e-commerce initiatives to improve traffic, conversions, and ROI.
• Experiment with A/B testing and funnel optimization to enhance customer journeys and purchase behavior.
• Collaborate with regional sales offices to ensure competitive positioning in e-commerce and digital channels.
• Design and execute loyalty and engagement programs, leveraging data and AI-driven targeting to increase retention and repeat purchases.
• Monitor campaign performance and competitor activity, providing clear, actionable insights through dashboards and reporting.
• Pilot AI-driven tools (chatbots, predictive analytics, personalization engines) to enhance campaign efficiency and customer experience.
• Champion customer-first strategies to build long-term brand loyalty and advocacy across regional markets.

The Talent

• 3-4 years of hands-on digital marketing experience, ideally in a regional or multi-market role.
• Strong expertise in paid digital media (search, social, performance) with exposure to e-commerce, marketplaces, loyalty marketing, and personalization.
• Analytical and data-driven, able to turn insights from dashboards and performance metrics into actionable recommendations.
• Tech-curious with AI-driven marketing experience (automation, chatbots, predictive analytics, personalization engines) and strong communication skills for collaborative work.

Next Steps

• Prepare your updated resume (please include your current salary package with a full breakdown such as base, incentives, annual wage supplement, etc.) and the expected package.
• Apply through this application or send your resume to [e-mail] in MS Word Copy. We'd love to hear from you!

Ng Kai Wen

Direct Line: 6697 7797
EA License No: 91C2918
Personnel Registration Number R23112739