Digital Marketing Manager (Corporate)

DIRECT SEARCH ASIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A prominent recruitment firm in Singapore is seeking an experienced Digital Marketing Specialist to develop and execute digital marketing strategies aligned with global objectives. Responsibilities include enhancing the company's social media presence, creating engaging content, and driving online campaigns. The ideal candidate has a Bachelor's degree in Marketing and at least 5 years of digital marketing experience, particularly in B2B sectors like shipping or logistics. A data-driven mindset is essential, along with strong collaboration skills.

Qualifications

• Minimum 5 years of experience in digital marketing, preferably in B2B.
• Strong understanding of digital marketing channels and tools.
• Ability to develop and manage online customer engagement.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage company’s presence on social media platforms.
• Create high-quality digital content for audiences.
• Drive online campaigns to engage potential customers.

Skills

Digital marketing

Social media management

Content creation

Performance tracking

Education

Bachelor’s degree in Marketing or related discipline

Job description

Key Responsibilities

• Develop and execute digital marketing strategies aligned with global business objectives.

• Manage and grow the company’s presence across major social media platforms, ensuring consistent branding and engagement.

• Create, edit, and publish high-quality digital content for international audiences.

• Drive online campaigns to attract, engage, and convert potential customers.

• Monitor campaign performance, analyse data, and provide actionable insights to HQ.

• Collaborate with Planning, Sales, and Operations teams to align marketing efforts with commercial goals.

• Safeguard corporate brand identity and ensure adherence to global communication standards.

• Support the company’s positioning as an innovative, forward-thinking organization through strategic digital storytelling, including emerging technologies such as Agentic AI.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Minimum 5 years of experience in digital marketing, preferably within B2B, shipping, logistics, or related industries.

• Strong understanding of digital marketing channels, social media platforms, and campaign management tools.

• Proven ability to develop engaging content and manage online customer engagement.

• Data-driven mindset with experience in performance tracking and reporting.

• Ability to work independently while collaborating closely with HQ and cross-functional teams.

Key Performance Indicators (KPIs)

• Growth in international social media engagement and brand visibility.

• Quality lead generation and conversion from digital campaigns.

• Effectiveness and timeliness of campaign performance reporting.

• Alignment and satisfaction of HQ and international stakeholders.