Digital Marketing Manager

KELLY ORIENTAL AESTHETIC CLINIC PTE. LTD.; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

A leading aesthetic clinic in Singapore is seeking a Digital Marketing Manager to lead its online presence and digital initiatives. The role involves planning and managing SEO and SEM campaigns, overseeing e-commerce platform management, and monitoring digital campaign performance. The ideal candidate will hold a Bachelor's degree in Marketing and possess strong analytical and project management skills, alongside proven experience in online advertising platforms. This position offers the opportunity to drive sales and brand awareness in a dynamic industry.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Strong understanding of SEO, SEM, and online advertising platforms.
• Experience managing e-commerce platforms.

Responsibilities

• Plan and manage SEO and SEM campaigns.
• Oversee e-commerce platform management.
• Monitor and analyze digital campaign performance.

Skills

SEO and SEM expertise

E-commerce platform management

Analytical mindset

Project management skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Shopify

Lazada

Shopee

WooCommerce

Job description

Job Scope

The Digital Marketing Manager will lead the company's online presence and digital initiatives to drive sales, engagement, and brand awareness.

Key Responsibilities:

• Plan and manage SEO and SEM campaigns to optimize search performance and maximize ROI.
• Oversee e-commerce platform management, including product listings, promotions, user experience, and conversion optimization.
• Monitor, analyze, and report digital campaign performance, providing actionable insights to management.
• Plan and execute social media, email, and online advertising campaigns to support marketing objectives.
• Collaborate with marketing, sales, and creative teams to ensure consistent messaging and branding across all channels.
• Track and improve customer engagement, retention, and online community growth.
• Stay updated on digital marketing trends, tools, and best practices to continuously improve efficiency and effectiveness.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Strong understanding of SEO, SEM, and online advertising platforms (Google Ads, Meta Ads, etc.).
• Experience managing e-commerce platforms (Shopify, Lazada, Shopee, WooCommerce, etc.)
• Analytical mindset with ability to track and interpret campaign performance metrics.
• Good communication, coordination, and project management skills.