Digital Marketing Manager

Audio-Technica (S.E.A.) Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading audio equipment company in Singapore is looking for a Digital Marketing Manager to define and execute the regional marketing strategy. You will lead demand generation efforts across digital platforms, manage marketing activities to align with sales goals, and establish performance metrics to track effectiveness. The ideal candidate will have a strong background in digital marketing, team leadership skills, and the ability to engage with stakeholders effectively. This role offers opportunities to influence product launches and drive brand performance across channels.

Qualifications

• Experience in developing and executing marketing strategies to achieve revenue targets.
• Proficiency in managing demand generation engines across digital platforms.
• Ability to analyze performance metrics and optimize campaigns accordingly.

Responsibilities

• Define and execute the regional marketing strategy.
• Manage demand-generation campaigns and lead qualification processes.
• Own digital marketing touchpoints including websites and social media.
• Establish and track KPIs for marketing effectiveness.
• Lead Go-To-Market strategies for product launches.
• Align digital marketing with offline trade marketing.
• Develop and lead the marketing team.
• Engage with stakeholders and HQ to ensure alignment.

Skills

Digital marketing strategy

Demand generation

Lead management

Performance analytics

Team leadership

Job description

Digital Marketing Manager/ Head of Marketing Job Responsibilities:

• 1. Marketing Strategy & Commercial Ownership
  • Define and execute the regional marketing strategy aligned with revenue targets and sales priorities
  • Own the annual marketing plan, budget allocation, and performance tracking
  • Ensure marketing activities are tied to sell-in, sell-out, and pipeline creation, not vanity metrics
  • Act as a strategic partner to MD, Sales, and Business Development
• 2. Demand Generation & Lead Management
  • Build and manage demand-generation engines across digital platforms (paid, owned, earned)
  • Design campaigns that generate:
    • Sales-qualified leads (B2B / Pro Audio)
    • Channel pull-through and retail traffic (Consumer Audio)
  • Define lead qualification frameworks and handover processes with Sales teams
  • Continuously optimize campaigns based on conversion and revenue impact
• 3. Digital Marketing & Platform Ownership
  • Own all digital touchpoints, including:
    • Websites / landing pages
    • Social media platforms
    • Email marketing and CRM integration
    • Digital advertising (search, social, programmatic)
  • Ensure consistent brand, messaging, and product positioning across channels
  • Leverage data and analytics to improve conversion, engagement, and ROI
• 4. Performance, Analytics & ROI Accountability
  • Establish clear KPIs for every campaign (leads, CAC, ROAS, pipeline value, sell-out lift)
  • Track, analyze, and report marketing effectiveness to management and HQ
  • Stop or reallocate spend from low-performing activities quickly
  • Build a culture of test, learn, and optimize
• 5. Go-To-Market & Product Marketing
  • Lead Go-To-Market (GTM) strategies for new product launches
  • Work with Product, Application, and Sales teams to:
    • Define target segments
    • Craft value propositions
    • Build sales tools and launch plans
  • Ensure products are positioned clearly against competitors with strong differentiation
• 6. Channel, Partner & Trade Marketing Alignment
  • Align digital marketing with offline trade marketing and distributor activities
  • Support channel partners with:
    • Campaign toolkits
    • Digital assets
    • Localized execution guidance
  • Ensure consistency between regional strategy and local market execution
• 7. Team Leadership & Capability Building
  • Lead and develop the marketing team (digital, trade, content, events as applicable)
  • Set clear objectives, accountability, and performance standards
  • Build internal capability in data-driven marketing and modern digital tools
  • Manage external agencies and vendors effectively
• 8. Stakeholder & HQ Engagement
  • Act as the primary marketing interface with Japan HQ and regional stakeholders
  • Ensure alignment with global brand direction while advocating for ASEAN market needs
  • Prepare business-driven marketing updates and proposals for HQ approval