Digital Marketing Executive

A LOOP PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading prenatal and postpartum center in Singapore is seeking a full-time Digital Marketing Specialist to enhance its digital presence and lead impactful campaigns. The successful candidate will take charge of social media strategies, optimize advertising efforts, and collaborate directly with the leadership team. Bilingual proficiency in English and Chinese is essential, alongside strong creative and analytical skills. This role offers a competitive package and the opportunity to make a meaningful impact in the lives of women and families.

Benefits

Significant creative freedom

Direct mentorship from leadership

Competitive salary and benefits

Career growth opportunities

Qualifications

• Proven experience with digital marketing strategies and social media management.
• Ability to write and create engaging content for diverse platforms.
• Strong analytical skills to track and measure campaign performance.

Responsibilities

• Lead the social media strategy and create compelling community content.
• Plan and optimize digital advertising campaigns for brand loyalty.
• Utilize SEO and analytics tools to derive insights and improve performance.

Skills

Creativity

Social media management

Data analysis

Bilingual proficiency (English and Chinese)

Collaboration

Education

Degree in Marketing, Communications, or related field

Tools

Meta Business Suite

Canva

Job description

Roles & Responsibilities

At My Queen, we're more than a premier prenatal and postpartum center—we're a movement dedicated to empowering women. We're looking for a full-time Digital Marketing Specialist who is ready to own our digital presence, drive strategic campaigns, and grow with us.

This is a key role where you'll take the lead on projects, collaborate with top partners, and work directly with the leadership team to shape our brand's future. Your work will have a direct, measurable impact on our mission.

Want to learn more about My Queen? Please watch this video or visit our website.

Your Key Responsibilities

• Own Our Digital Narrative: Lead our social media strategy (IG, FB, WeChat, Weibo) and create compelling content that builds community and inspires our audience.
• Drive Campaign Performance: Plan, execute, and optimize multi-channel digital advertising campaigns (Google, Meta) to boost lead generation and brand loyalty.
• Master Our Metrics: Utilize SEO, Google Analytics, and other tools to track performance, derive insights, and fuel data‑driven growth.
• Develop Engaging Content: Write and strategize blog posts, email newsletters, and other marketing materials that connect deeply with our community.
• Collaborate for Impact: Work closely with the CEO and leadership on marketing strategy, bringing your ideas to the table and seeing them through to execution.
• Lead Event Marketing: Help organize and promote empowering online and offline events that celebrate and support mothers.

What We’re Looking For

• Proven creativity and a bold, strategic mindset.
• Hands‑on experience with social media management, Meta Business Suite, and Canva.
• A bilingual proficiency in English and Chinese to engage our diverse audience.
• A data‑informed, curious, and growth‑oriented approach.
• Excellent collaboration skills and a positive, proactive energy.
• A background in Marketing, Communications, or a related field.

What You’ll Get

• Strategic Impact: Enjoy significant creative freedom and see your ideas become real, impactful campaigns.
• Leadership Access: Work directly with the CEO and gain invaluable mentorship and career development.
• Purpose‑Driven Work: Be part of a mission that genuinely makes a difference in the lives of women and families.
• Career Growth: Build a standout portfolio and grow your skills in a supportive, high‑energy environment.
• Competitive Package: A full‑time salary and benefits package tailored for a passionate professional.