Digital Marketing Executive

HR EASILY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading HR tech company in Asia is seeking a Digital Marketing Executive to drive growth and partnerships. This role involves planning and optimizing marketing initiatives, creating compelling, conversion-driven content, and supporting lead generation efforts. Ideal candidates will have 3-5 years of experience in digital marketing and a Bachelor's degree. The company offers a competitive salary and a flexible work environment.

Benefits

Competitive salary

Flexible work environment

Collaborative team

Qualifications

• 3 - 5 years of hands-on digital marketing experience.
• Strong understanding or keen interest in Generative Engine Optimization (GEO).
• Excellent written and verbal communication skills.

Responsibilities

• Plan, execute, and optimise marketing initiatives.
• Develop and roll out campaigns across owned channels.
• Monitor, analyse, and report on campaign performance.

Skills

Content creation

Social media management

SEO

Lead generation

Proficiency with Google Analytics

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

CMS

Email marketing tools

Job description

About HR Easily

At HR Easily, we empower businesses through innovative HR technology. As a leading HR Tech company in Asia intent on delivering the best-in-class HR platform, our cloud-based Human Resources Management System (HRMS) empowers businesses to optimise HR processes, enhance employee experiences, and drive strategic outcomes. We are a fast-paced, growth-oriented company committed to delivering exceptional value to our clients.

We welcome like-minded talents who are passionate, driven by innovation and dedicated to excellence in simplifying and enhancing human resource management across the globe to join us.

Role Overview

Are you a versatile and proactive Digital Marketing Executive ready to drive significant growth and forge strong partnerships in the exciting HR Technology industry? Do you thrive on creating compelling content and seeing your marketing efforts directly impact sales and channel expansion? HReasily is looking for a hands-on marketer to join our dynamic team in Singapore!

What You’ll Be Doing

• Plan, execute, and optimise marketing initiatives that address real business needs — spanning awareness, acquisition, engagement, and retention;
• Develop and roll out campaigns across owned channels (website, social media, email, and content hubs) to boost brand visibility and generate high-quality leads;
• Create and maintain AI-optimised content (for Google’s AI Overviews, ChatGPT, etc.), ensuring digital assets are engaging, current, and future-proof;
• Conduct keyword and competitor analysis to align SEO and GEO (Generative Engine Optimization) strategies with evolving business and search trends;
• Develop and maintain social media presence, crafting engaging posts, visuals, and thought leadership content that resonates with target audiences;
• Partner closely with Product, Sales and Customer Experience teams to design and execute campaigns that support lead nurturing, partner marketing, and revenue growth;
• Monitor, analyse, and report on campaign performance and lead progression, translating data into actionable insights for continuous improvement;
• Contribute actively to quarterly campaign planning - bringing creative, data-driven ideas that strengthen HReasily’s brand and market presence

What We're Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or related field;
• 3 - 5 years of hands-on digital marketing experience (content creation, social media, SEO, lead generation).
• Candidates with ~2 years of experience in lean startup or agency environments - who have owned campaigns end-to-end, juggled multiple platforms, and are confident working autonomously are strongly encouraged to apply.
• Strong understanding or keen interest in Generative Engine Optimization (GEO) and structuring content for AI-driven search.
• Proven ability to create compelling, conversion-driven content for various digital channels.
• Experience supporting B2B marketing and sales enablement initiatives.
• Proficiency with Google Analytics, CMS, social media management, and email marketing tools.
• Excellent written and verbal communication skills, with attention to detail and brand voice.
• Proactive, adaptable solution-focused candidate who thrives in fast-paced, collaborative environments.
• Familiarity with HR Tech or SaaS solutions (payroll, leave, or time & attendance systems) will be an advantage.

What We Offer

• Competitive salary
• Flexible work environment with a collaborative and mission-driven team
• The opportunity to shape product decisions that impact thousands of businesses across Asia and contribute significantly to a fast-scaling tech company.

Ready to blend your digital marketing expertise with a direct impact on sales and partner expansion for HReasily's innovative HR solutions? Apply now and help us revolutionize HR management across the region!