Data Analyst (Social & Digital Insights)

EVOLV COMMUNICATIONS LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A digital communications agency based in Singapore is seeking a Data Analyst to enhance campaign measurement and content optimization. The analyst will track social media performance, provide actionable insights, and prepare stakeholder-ready reports. Collaborating across teams is essential, along with a strong background in digital analytics and social media. Candidates should have experience with analytics tools, strong communication skills, and thrive under tight deadlines. This is an excellent opportunity to contribute to impactful public-sector campaigns.

Qualifications

• 2–5 years of experience in digital analytics or performance measurement.
• Strong understanding of social and video-centric platforms.
• Experience with social analytics tools.

Responsibilities

• Track and analyze performance across social platforms for campaigns.
• Provide insights for creative decisions and future content adjustments.
• Prepare reports aligned with public-sector expectations.

Skills

Digital analytics

Social media analytics

Data storytelling

Education

Degree in Data Analytics, Statistics, Marketing, Communications, or related field

Tools

Google Analytics

Power BI

Excel / Google Sheets

Job description

EVOLV is seeking a Data Analyst with a strong social media and digital background to strengthen our capability in campaign measurement, content optimisation, and data-informed storytelling.

The role works closely with producers, editors, designers, and account teams to translate social and digital performance data into clear insights, actionable recommendations, and board-ready reporting, particularly for public-sector and stakeholder-driven campaigns.

Key Responsibilities

Social & Campaign Performance Analytics

• Track and analyse performance across social platforms (e.g. YouTube, Instagram, TikTok, Facebook, LinkedIn) for EVOLV-produced content and campaigns.
• Analyse key metrics including reach, engagement, watch time, audience retention, completion rates, CTRs, and growth trends.
• Support both always-on content and time-bound campaigns with timely performance readouts.

Video & Content Effectiveness

• Analyse video performance, including retention curves, drop-off points, and format effectiveness.
• Provide insights to inform creative decisions such as pacing, duration, hooks, captions, and platform-specific edits.
• Work with production teams to translate data into practical creative adjustments for future content.

Reporting for Public-Sector & Stakeholders

• Prepare clear, concise, and stakeholder-ready reports aligned with public-sector expectations.
• Support post-campaign reporting, KPI tracking, and performance summaries for management, board, and ministry-level reviews.
• Ensure consistency in metrics, definitions, and reporting frameworks across projects.

Strategic Insights & Advisory Support

• Support account teams with data-backed insights for campaign planning, optimisation, and client recommendations.
• Identify trends, benchmarks, and best practices relevant to government communications and public outreach.
• Contribute to EVOLV’s advisory capability by framing data insights in a strategic and decision-oriented manner.

Tools, Data & Capability Development

• Maintain dashboards and reporting tools for internal and client use.
• Work with production and strategy teams to explore AI-enabled analytics, automation, and efficiency improvements.
• Contribute to the development of standardised analytics frameworks that scale across EVOLV’s growing portfolio.

Requirements

Experience & Background

• Degree in Data Analytics, Statistics, Marketing, Communications, or a related field.
• 2–5 years of experience in digital analytics, social media analytics, or performance measurement, preferably in a creative, media, or digital agency environment.
• Strong understanding of social and video-centric platforms and how content performs differently across them.
• Experience supporting campaigns with tight timelines and fast turnarounds.

Technical & Analytical Skills

• Proficient in Excel / Google Sheets and comfortable working with large datasets.
• Experience with social analytics tools (native platform analytics and/or third-party tools).
• Familiarity with Google Analytics, dashboards, or BI tools (e.g. Data Studio, Power BI, Tableau) is an advantage.

Communication & Working Style

• Able to translate data into clear insights for non-technical audiences.
• Comfortable working closely with creative and production teams.
• Detail-oriented, structured, and able to meet tight reporting timelines.

Key Competencies

• Social & video performance analysis
• Data storytelling and insight synthesis
• Stakeholder-ready reporting
• Strategic thinking and problem-solving
• Cross-functional collaboration

What You’ll Work On

• Government and public-sector social media campaigns
• High-volume, fast-turnaround video content
• Campaign effectiveness and audience engagement analysis
• Data-informed optimisation of creative and production workflows