Key Responsibilities
- Develop and Execute Strategies: Create and implement both sales and marketing plans to promote products/services and achieve business objectives.
- Lead Generation and Conversion: Identify potential customers, generate leads, and follow up on them to convert them into sales opportunities.
- Content and Material Creation: Assist in creating marketing materials, sales proposals, and digital/print advertisements.
- Market Research and Analysis: Conduct market research, analyze consumer behavior and market trends, and monitor competitors' activities.
- Performance Tracking: Track and analyze key performance indicators (KPIs) for marketing and sales activities, and prepare reports on these metrics.
- Customer Relationship Management: Develop and maintain relationships with clients, and manage customer service inquiries or issues.
- Collaboration: Work closely with sales and marketing teams to ensure strategies are aligned and to coordinate promotional events.
- Social Media Management: Manage social media accounts and online presence to increase brand awareness.
Key Skills & Qualifications
- Communication: Excellent written and verbal communication skills for presenting ideas and interacting with clients and colleagues.
- Analytical Skills: Strong ability to analyze market data, sales metrics, and consumer behavior.
- Technical Skills: Experience with Customer Relationship Management (CRM) software like Salesforce or HubSpot.
- Organizational Skills: Ability to manage multiple tasks, maintain accurate records, and meet deadlines.
- Teamwork: Ability to work effectively in a collaborative team environment.
- Problem-Solving: Good problem-solving skills to address customer issues and find solutions.
- Customer Service: Strong customer service skills to build and maintain client relationships.