Customer Engagement Specialist

Stevetay Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A retail company in Singapore is seeking a Customer Engagement Specialist to plan and execute marketing campaigns, both in-store and digitally. The ideal candidate will have 2-4 years of marketing experience, especially in retail environments. Responsibilities include executing promotional strategies, managing social media channels, and analyzing customer data to enhance engagement. A strong understanding of CRM systems and retail KPIs is essential for this position.

Qualifications

• Minimum 2-4 years of direct experience in a marketing role, particularly in retail.
• Proven experience with in-store promotions and visual merchandising.
• Experience in managing CRM and loyalty program databases.

Responsibilities

• Plan and execute in-store promotions and campaigns.
• Manage digital marketing across various platforms.
• Analyze customer footfall and campaign effectiveness.

Skills

In-store promotions planning

Digital marketing

Data analysis

Social media management

Job description

Cash Converters is a second hand dealer that buys and sells used products in various categories such as household appliances, electronics, jewellery, watches and branded bags and accessories.

We are looking for a hands-on, digitally-savvy marketer who loves both the creative side of promotions and the analytical side of customer data.

CUSTOMER ENGAGEMENT SPECIALIST

Responsibilities

• In-Store Promotions:

  Plan, execute, and measure the success of all in-store promotions and campaigns.

• Digital Marketing:

  Email marketing, SMS blast, Social Media (FB/Insta/TikTok), Google My Business, paid social ads.

• CRM Program Management:

  Data Collection, Running loyalty programs.

• Footfall Analysis:

  Work with data to understand traffic patterns and campaign effectiveness.

Requirements

• Minimum 2-4 years of direct experience in a marketing role, with significant exposure to retail operations.

• Proven track record of planning, executing and monitoring physical in-store promotions, campaigns and visual merchandising support to drive immediate sales uplift.

• Practical experience in generating content and executing campaigns across Facebook, Instagram and TikTok.

• Experience with Paid Social Ads management (eg boosting, campaign setup) is highly advantageous.

• Operational proficiency in managing a CRM / Loyalty Program database, including ensuring accurate data collection and processing.

• Ability to execute targeted communications (Email / SMS) and personalised offer deployments based on segmented customer lists.

• Data-driven mindset with the ability to compile reports on campaign performance (digital reach, engagement, redemption rates).

• A good understanding of retail key performance indicators (KPIs), including Footfall Analysis, and the ability to link marketing activities to changes in store traffic and conversion rates.