Creative Executive (Branding & Social Media)

GINLEE Studio; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic fashion studio in Singapore is seeking a Creative Executive to enhance brand awareness and engagement. The ideal candidate will create compelling content and manage social media channels while collaborating with marketing teams. Strong skills in branding, content creation, and tools like Adobe Creative Suite are essential. A passion for fashion and storytelling is a must. This role offers the opportunity to shape brand identity and work in a creative environment.

Qualifications

• Strong understanding of branding and storytelling in fashion/lifestyle context.
• Hands-on experience with social media management and content creation.
• Proficiency in design and editing software.

Responsibilities

• Develop and execute creative campaigns that strengthen brand identity.
• Manage and grow social media channels to drive engagement.
• Conceptualize, design, and produce creative content.
• Collaborate with teams for sales-driven promotional campaigns.
• Track and analyze content performance for strategy refinement.

Skills

Branding and storytelling

Social media management

Content creation

Copywriting

Analytical skills

Project management

Tools

Adobe Creative Suite

Canva

Video editing tools

Job description

Here at GINLEE Studio, we’re all about Making Fashion Matter.

We are looking for a Creative Executive to join our expanding team. This role is key in shaping how our brand connects with audiences across platforms. You will be responsible for creating compelling content, driving brand awareness, and supporting sales through strong storytelling and visual communication.

Job Scope

• Develop and execute creative campaigns that strengthen brand identity across digital and offline touchpoints
• Manage and grow GINLEE and MAKE social media channels (Instagram, TikTok, LinkedIn, etc.) to drive engagement and brand awareness
• Conceptualise, design, and produce creative content (visuals, videos, copywriting) for campaigns, social media, website, and newsletters
• Collaborate with retail and marketing teams to deliver sales-driven promotional campaigns
• Track, analyse, and report on content performance to refine future strategies
• Ensure brand consistency across all creative output, from social media to in-store materials
• Support events, photoshoots, and brand collaborations with creative direction and execution

Key Competencies

• Strong understanding of branding and storytelling in fashion/lifestyle context
• Hands-on experience with social media management and content creation
• Proficiency in design and editing software (Adobe Creative Suite, Canva, video editing tools, etc.)
• Analytical and data-driven mindset for evaluating campaign performance
• Strong copywriting skills with an eye for visual aesthetics
• Able to manage multiple projects and deadlines effectively

Other Qualities

• Learner mindset with curiosity to explore new creative trends
• Passion for fashion, branding, and digital culture
• Videography skill is a Plus
• Proactive, resourceful, and organised
• Collaborative team player with excellent communication skills

For those interested, please send us your CV and portfolio for consideration.
We’re excited to get to know you and your work!