Conversion Marketing Lead for Culture Pass Engagement

Ministry of Culture, Community and Youth; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A government agency in Singapore is seeking a dynamic Marketing, Communications & Engagement Lead to drive conversion for Culture Pass. The role involves implementing integrated strategies across various media channels, executing events for user sign-ups, and engaging stakeholders. Ideal candidates will have over 7 years of relevant experience, strong digital marketing proficiency, and exceptional communication skills. This position offers the opportunity to make a significant impact on community engagement through cultural initiatives.

Qualifications

• At least 7 years of experience in marketing, communications, or growth roles.
• Strong experience in coordinating integrated marketing campaigns.
• Comfortable with analytics tools and hands-on execution.
• Experience in the cultural, arts, or lifestyle sectors is advantageous.

Responsibilities

• Drive conversion through marketing strategies and event execution.
• Coordinate with teams to align campaigns with conversion objectives.
• Execute marketing activities when gaps are identified.
• Develop robust measurement frameworks to track marketing effectiveness.

Skills

Experience in user acquisition and conversion

Proficiency in digital marketing platforms

Stakeholder management

Strong communication skills

Problem-solving skills

Tools

Google Analytics

Social media advertising tools

Email marketing systems

Content management systems

Job description

A government agency in Singapore is seeking a dynamic Marketing, Communications & Engagement Lead to drive conversion for Culture Pass. The role involves implementing integrated strategies across various media channels, executing events for user sign-ups, and engaging stakeholders. Ideal candidates will have over 7 years of relevant experience, strong digital marketing proficiency, and exceptional communication skills. This position offers the opportunity to make a significant impact on community engagement through cultural initiatives.