Content Strategist

A1G0; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading B2B fintech brand is looking for a Content Strategist in Singapore to develop and lead content strategy aimed at driving brand awareness and engaging the target audience. The role involves defining a comprehensive content strategy, managing editorial content on various platforms, and working directly with senior management. Ideal candidates should hold a Bachelor's degree in a relevant field and have proven experience in content strategy, excellent communication skills, and a data-driven mindset.

Qualifications

• Proven experience in content strategy and leadership roles, preferably in a similar industry.
• In-depth knowledge of content marketing, SEO, and digital marketing best practices.
• Data-driven mindset with the ability to analyze content performance metrics.

Responsibilities

• Define and execute a comprehensive content strategy that supports brand objectives.
• Create and maintain a content calendar outlining content themes.
• Monitor conversation and report on WeChat metrics.

Skills

Content strategy

SEO

Digital marketing

Project management

Communication skills

Education

Bachelor's degree in marketing, communications, journalism, or related field

Master's degree (a plus)

Tools

Content management systems (CMS)

Content creation tools

Job description

ABOUT ALGOMARKETING

We are experts at delivering programs and resourcing for strategic roles within Marketing teams.

We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and SaaS.

Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.

We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution,and streamlined operations. Visit our website to read more about us.

ABOUT CLIENT

Our client is a leading B2B fintech brand. More details to follow.

ABOUT THE ROLE

As the Content Strategist, you will be responsible for developing and leading our content strategy to drive brand awareness, engage our target audience, and ultimately support our business objectives.

Job Description

• Define and execute a comprehensive content strategy that supports our china local brand's objectives and aligns with our target audience's needs and preferences. (Tools: WeChat, Toutiao, Zhihu)
• Create and maintain a content calendar that outlines content themes, formats, and distribution channels.
• Liaise directly with Senior Management and Key Stakeholders.
• Create a detailed execution plan for Wechat marketing, including content creation for clients, identify the strategy, the tone, and voice for the company.
• Day to day management and development of editorial content on website and blog pages.
• Monitor conversation and reporto on Wechat metrics.
• Create interesting content for Wechat advertising webiste and blog page.
• Directly manage KOL to increase client brand awarness and lead generation.

Qualifications

• Bachelor's degree in marketing, communications, journalism, or a related field. Master's degree is a plus.
• Proven experience in content strategy and leadership roles, preferably in a similar industry.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• In-depth knowledge of content marketing, SEO, and digital marketing best practices.
• Proficiency in content management systems (CMS) and content creation tools.
• Data-driven mindset with the ability to analyze content performance metrics.
• Creative and strategic thinking with the ability to develop and execute content strategies that deliver results.