Content & Social Media Executive

HAACH LIFESTYLE HMH PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A creative wellness company in Singapore is seeking a versatile Content Creator. In this role, you will research and write engaging content on health, skincare, and beauty topics, across multiple formats including blog posts, social media, and video scripts. The ideal candidate has experience in content creation, a passion for wellness, and strong SEO optimization skills.

Qualifications

• Proven experience in content writing/creation, ideally within health, beauty, or wellness.
• Strong research and fact-checking skills; ability to simplify complex topics.
• Excellent writing, editing, and proofreading abilities.

Responsibilities

• Research, fact-check, and write high-quality content on health and beauty topics.
• Create content across various formats including articles, social media posts, and video scripts.
• Collaborate with marketing and product teams to align content with campaigns.

Skills

Content writing

SEO optimization

Research skills

Social media engagement

Editing and proofreading

Job description

Workplace: Jln Kilang

Schedule: Mon-Fri, 9-6pm

We are seeking a creative and versatile Content Creator with a passion for health, skincare, and beauty. This role goes beyond traditional writing—you’ll be responsible for independently researching, fact-checking, and creating engaging, SEO-friendly content across multiple formats to inspire, educate, and connect with our audience across multiple brands.

Your responsibilities will include:

• Research, fact-check, and write high-quality content on health, beauty, and wellness topics
• Create content across multiple formats, including but not limited to:
• -- Blog posts & long-form articles (educational, SEO-driven)
• -- Website copy & product descriptions
• -- Video scripts for Instagram Reels, TikTok, YouTube Shorts, and interviews
• -- Social media posts (captions, carousel copy, “myth vs fact” posts, Q&As, polls, engagement content)
• -- Email newsletters (beauty tips, product launches, seasonal campaigns)
• -- Educational infographics and visual content ideas for design teams
• -- E-books / guides / how-to manuals for lead generation
• -- Case studies & testimonials showcasing customer experiences
• -- Press releases & PR content for launches and events
• -- Ad copy for social ads, Google ads, and campaign creatives
• -- Podcast scripts / show notes (if required)
• Collaborate with marketing, creative, and product teams to align content with campaigns and brand voice
• Stay updated on industry trends, skincare innovations, and beauty news
• Ensure all content is optimized for SEO, accuracy, and brand consistency
• Work with Operations teams to materialize contents

Requirements

• Proven experience in content writing/creation, ideally within health, beauty, or wellness
• Strong research and fact-checking skills; ability to simplify complex topics into engaging, easy-to-digest content
• Excellent writing, editing, and proofreading abilities with attention to detail
• Familiarity with SEO, content marketing, and social media best practices
• Ability to adapt writing style across platforms (blogs, ads, video scripts, social media)
• Communication skills and team work
• Passion for skincare, wellness, and beauty

Join us and bring your creativity to life across articles, videos, campaigns, and more—helping us inspire our community in the world of beauty and wellness.