Content & AI Lead

SCV MASTER HOLDING COMPANY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic fintech innovation firm in Singapore seeks a Marketing Specialist to lead content and events strategy across digital channels. You will be responsible for developing a compelling company narrative and planning impactful events that enhance brand engagement. The ideal candidate will have proven experience in content marketing and excellent project management skills. Join a diverse team focused on innovative solutions in banking and help us transform how we connect with customers.

Qualifications

• Proven experience in content marketing and digital strategies.
• Ability to manage multiple projects and stakeholders.
• Strong analytical skills to review content performance.

Responsibilities

• Lead content strategy and execution across digital channels.
• Create digital content marketing strategy and execution roadmap.
• Design and execute events that enhance marketing efforts.

Skills

Content marketing strategy

Digital channel management

SEO best practices

Event planning and execution

Job description

About SC Ventures

SC Ventures is Standard Chartered’s innovation, fintech investment and ventures arm. We were established to reinvent banking, as the significant technological disruptions to the industry was impacting its ability to serve clients and customers, in the ways they needed to be served.

We are a unique ecosystem of innovators, banking experts, business builders and partners who are focused on rewiring the DNA in banking and bringing breakthrough ideas to scale, together.

We are building ecosystems around four high conviction themes: Online Economy & Lifestyle, SMEs & WorldTrade, Digital Assets, and Sustainability & Inclusion.

We are a global team of "Members" (excluding individual ventures), including dedicated colleagues from the Group's support functions, based in Singapore, Hong Kong, London, and the United Arab Emirates.

Responsibilities

Strategy

• Lead content strategy and execution across digital channels, design and execute signature events (both online and offline), in collaboration with the broader platform and portfolio, to drive awareness, growth and engagement
• Integrate both content and events as part of a broader funnel marketing strategy to help nurture leads from target audience segments, for both the platform and ventures

Business

Content Marketing

• Create digital content marketing strategy and supporting execution roadmap across web, social, newsletters, and thought leadership platforms
• Develop compelling, high-quality content that showcases our brand, story, partnerships and ventures, executed through a detailed content calendar
• Evaluate current baseline of content and establish best-in-class standards, through competitive reviews
• Help create content/calendar templates for scaling with ventures
• Build clear understanding of target audience segments, their content preferences and channels to access them
• Manage content creation sources – whether internal team, agencies, designers and influencers/partners to help fill content gaps
• Identify key channels (online, social media) for content amplification and tailor content accordingly
• Implement SEO best practices
• Explore new digital innovation formats & channels for content dissemination
• Review content performance on regular basis and optimize as needed
• Maintain content governance and best practice standards

Events Marketing

• Design and execute events that strengthen our ecosystem – across a wide range of channels and formats
• Oversee all aspects of event planning; concept, partnerships, programming, logistics and promotion
• Collaborate with key stakeholders and partners to deliver high impact experiences
• Leverage event content for ongoing marketing and brand storytelling

Other Responsibilities

1. Embed Here for good and Group’s brand and values in the business and SC Ventures;
2. Perform other responsibilities assigned under Group, Country, Business or Functionalpolicies and procedures.