Consumer Marketing Team Manager

CIMB Singapore; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading financial institution in Singapore seeks a Consumer Marketing Director to drive integrated marketing strategies across its Consumer Banking portfolio. You will lead a team, collaborate with stakeholders, and ensure brand consistency while delivering measurable business impact. The ideal candidate has over 12 years of relevant experience, demonstrating strong commercial acumen and a proven track record in marketing leadership. This role involves managing budgets and optimizing marketing effectiveness, all while ensuring regulatory compliance.

Qualifications

• Minimum 12 years of relevant marketing experience in banking or financial services.
• Experience in leading integrated marketing strategies with measurable outcomes.
• Demonstrated ability to influence senior stakeholders.

Responsibilities

• Lead consumer marketing strategy aligned to acquisition and revenue objectives.
• Oversee execution of integrated marketing campaigns.
• Partner with senior stakeholders to deliver business KPIs.

Skills

Integrated marketing strategy

Commercial acumen

Cross-functional influencing

Campaign management

Team leadership

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

About the Role

CIMB Singapore is looking for a Consumer Marketing Director to lead integrated marketing strategy and execution across our Consumer Banking portfolio, including wealth, deposits, cards, loans, bancassurance and other consumer banking products.

This is a leadership role for a commercially minded marketer who can balance brand-building with performance, influence across functions, and deliver measurable business impact at scale.

You will lead a team, partner closely with product, digital, and analytics stakeholders, and shape how CIMB acquires, engages, and grows its consumer customer base in Singapore.

What You’ll Do

Consumer Marketing Strategy & Growth

• Lead end-to-end consumer marketing strategy across consumer banking, aligned to acquisition, engagement, and revenue objectives.
• Translate customer insights, data, and market trends into integrated marketing plans across brand, digital, CRM, and experiential channels.
• Identify and develop partnership, collaboration, and platform opportunities to drive incremental growth and customer engagement.
• Own annual marketing planning and budget management, ensuring effective allocation, optimisation, and ROI discipline.

Integrated Campaign Leadership

• Oversee the development and execution of integrated marketing campaigns from strategy through delivery and post-campaign optimisation.
• Balance long-term brand equity building with short- and mid-term performance outcomes.
• Ensure consistency of messaging, tone of voice, and customer experience across segments and touchpoints.
• Act as brand guardian, ensuring adherence to CIMB’s brand identity and communication standards.

Business Performance & Stakeholder Management

• Partner with senior stakeholders across product, digital, analytics and compliance teams to deliver business KPIs.
• Drive cross-sell and up-sell initiatives across the consumer banking ecosystem.
• Track and report campaign effectiveness, customer impact, and commercial outcomes.
• Lead agency and vendor relationships to ensure high-quality delivery and cost efficiency.

People Leadership

• Lead, coach, and develop a team of consumer marketing professionals.
• Set clear performance expectations, provide regular feedback, and build strong bench strength within the team.
• Foster a high-performance, collaborative culture with a strong sense of ownership and accountability.

Governance & Risk Management

• Ensure all marketing activities comply with regulatory requirements, internal policies, and approval frameworks.
• Stay abreast of regulatory and industry developments impacting marketing and customer communications.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• Minimum 12 years of relevant marketing experience, preferably in banking, financial services, fintech, or consumer brands.
• Proven experience leading integrated marketing strategies that deliver measurable growth outcomes; be prepared to be hands‑on.
• Strong commercial acumen with experience managing marketing budgets.
• Demonstrated ability to influence senior stakeholders.
• Prior people leadership experience, with a track record of developing high-performing teams.
• Excellent written and verbal communication skills in English; additional language capability in Chinese is an advantage.
• This role reports to the Head of Marketing and Corporate Communications, Singapore.