Consumer Marketing Manager, APAC

Meta; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading technology company is looking for an experienced Marketing professional in Singapore to develop and execute marketing strategies. The role requires 8+ years in consumer marketing and strong collaboration skills, focusing on driving consumer sentiment and engagement through data-informed campaigns. This full-time position emphasizes cross-functional teamwork with product, policy, and creative agencies.

Qualifications

• 8+ years of consumer-facing marketing experience.
• Experience developing insights-based marketing campaigns.
• Proven track record in a fast-paced environment.

Responsibilities

• Develop strategies and drive execution for marketing goals.
• Manage marketing strategy including audience and media planning.
• Collaborate with stakeholders to deliver marketing campaigns.

Skills

Consumer-facing marketing experience

Collaborative influencing across teams

Data-informed marketing campaigns

Detail-oriented project management

Education

Bachelor's degree in Business or Marketing

Job description

Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full‑time position that sits within the International Marketing (IM) organization at Meta, focusing on accelerating company results by unlocking the full potential of markets outside North America. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences.

This role will be responsible for leading the strategic development and execution of marketing initiatives and campaigns that support and build our brand and reputation among consumers across a variety of channels. It is a highly cross‑functional role working in close collaboration with key regional and global cross‑functional teams, including Product, Policy, Marketing Insights & Analytics, Media, Creator and Business Marketing teams, as well as Creative and Media Agencies. You will be expected to apply analytical rigor, nuanced understanding of consumer awareness, and the right mix of brand and product proof‑points to develop and deliver effective marketing campaigns that deliver on stated goals. You will also foster the utilization of emerging technologies to further increase impact, scale, and time to market.

Responsibilities

• Develop end‑to‑end strategies and drive execution to achieve consumer marketing goals, emphasizing driving consumer sentiment and behavior.
• Define and manage comprehensive outbound marketing strategy and planning, including audience identification, market sizing, media and communications plan, roll‑out strategy, and integration with the Communications team.
• Collaborate closely with cross‑functional stakeholders to deliver highly effective marketing campaigns and programs that integrate tightly with Creator, Business, and Product Marketing teams.
• Partner with Media, Insights and Analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagement.
• Work closely with brand strategy, creative and media teams to bring strategy to life through quality creative development and deployment.
• Ensure alignment, consistency, and flexibility across regional and global teams, scaling impact while meeting market‑specific needs.

Minimum Qualifications

• 8+ years of consumer‑facing marketing experience at consumer tech/product companies.
• Demonstrated experience developing and executing insights‑based, data‑informed integrated marketing campaigns that drove quantitative results at local and/or global levels.
• Highly collaborative and adept at influencing cross‑functional teams effectively, both internally and with external partners and agencies.
• Proven track record of thriving in a fast‑paced, entrepreneurial environment, balancing high‑level strategic thinking with detail‑oriented project management and execution.
• Experienced in communicating, presenting, and successfully influencing internal and external stakeholders.
• Bachelor’s degree in Business, Marketing, or a related discipline.

Preferred Qualifications

• MBA from an accredited university.
• Experience working internationally on global brands.
• Full professional fluency in one or more Indic languages, as this role involves creating and running campaigns in multiple Indian states.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. Since Facebook launched in 2004, it has changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions worldwide. Meta is moving beyond 2D screens toward immersive experiences such as augmented and virtual reality to help build the next evolution in social technology. By building your career at Meta, you help shape a future that goes beyond what digital connection makes possible today.

Compensation and Benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.