Consumer Engagement Specialist

Tesla; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading electric vehicle company in Singapore seeks a Consumer Engagement/Leads Generation Specialist to support marketing efforts. The candidate will create content, manage events, and evaluate marketing campaigns. Candidates should have at least 5 years of experience in digital marketing, strong communication skills, and proficiency in social media management and design tools. A strategic thinker with project management skills is essential for this role.

Qualifications

• Minimum 5 years of experience in digital integrated marketing.
• Proven event marketing experience preferred.
• Strong verbal and written communication skills.

Responsibilities

• Create content and coordinate retail marketing events.
• Develop targeted marketing plans aligned with business objectives.
• Evaluate the success of marketing programs and campaigns.

Skills

Digital integrated marketing

Event Marketing

Strong communication skills

Social media management

Project Management

Tools

Adobe design suites

PowerPoint

Photoshop

Job description

As a Consumer Engagement/ Leads Generation Specialist at Tesla in India, you will play a crucial role in supporting the marketing organization. Your responsibilities will include content creation, lead generation, and coordination of retail marketing events. The ideal candidate for this position is a self-starter with excellent communication skills, both verbal and written, as well as strong negotiation and execution abilities.Your main duties will involve collaborating with the team to develop targeted marketing plans that align with business objectives. You will assist in managing and implementing a comprehensive event calendar, tracking regional marketing events such as test drives, lead generation activities, brand partnerships, and corporate events like auto shows and product launches. Additionally, you will be involved in planning regional activities, store openings, and in-store programs to engage existing leads and generate new ones.In this role, you will also be responsible for evaluating the success of marketing programs and campaigns, as well as assisting in project management and content creation for external newsletters, collateral, and customer communications. You will work on inbound and outbound communications, ensuring consistent and effective messaging in external documents and promotional materials. Managing outside agencies and vendors when necessary and delivering marketing objectives within agreed budgets will also be part of your responsibilities.To be successful in this position, you should have a minimum of 5 years of experience in digital integrated marketing and communication, with a preference for Event Marketing experience. Proficiency in managing social media accounts and familiarity with Adobe design suites, PowerPoint, iOS, and Photoshop will be advantageous. Strong communication skills in English and other local languages are essential, along with a high sense of urgency and entrepreneurial work ethic. You should be a strategic thinker with excellent analytical skills and the ability to address cross-functional issues independently.The ability to stay organized, manage multiple projects simultaneously, and meet deadlines is crucial. You should be results-driven, hands-on, and exhibit a positive attitude while inspiring others. Working in a fast-paced, dynamic environment, you must demonstrate large company discipline combined with a small company entrepreneurial spirit. Your asset management experience, negotiation skills, and previous digital agency management or online-to-office event coordination experience will be valuable assets in this role.,

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