Channel Marketing Executive — Off-Trade Growth & Insights

Carlsberg Group; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A beverage company in Singapore is seeking an Executive for Channel Marketing (Off Trade) to oversee the development and execution of marketing promotions aimed at driving commercial growth. The ideal candidate will co-formulate trade strategies, manage budgets, and conduct market visits, while ensuring POSM materials meet brand guidelines. Candidates should have a degree in Marketing or Business and ideally 1-2 years of relevant experience. This is a full-time, entry-level contract position based in Singapore.

Qualifications

• 1 - 2 years of experience in Trade Marketing or similar capacity is preferred.
• Comfortable with market data analysis (AC Nielsen, Internal Sales Data).
• Willing to travel within Singapore for store visits.

Responsibilities

• Co-formulate trade marketing strategies with sales and brand teams.
• Develop and create POSM materials with BTL agency.
• Conduct regular market visits to monitor competitor activities.
• Review promotion executions and provide recommendations.
• Manage monthly Trade Marketing Budget.
• Manage Nielsen database for channel success evaluation.
• Monitor and provide volume performance updates.

Skills

Communication skills

Market data analysis

Presentation skills

Self-motivated

Initiative

Education

Degree in Marketing, Business or related fields

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Job description

A beverage company in Singapore is seeking an Executive for Channel Marketing (Off Trade) to oversee the development and execution of marketing promotions aimed at driving commercial growth. The ideal candidate will co-formulate trade strategies, manage budgets, and conduct market visits, while ensuring POSM materials meet brand guidelines. Candidates should have a degree in Marketing or Business and ideally 1-2 years of relevant experience. This is a full-time, entry-level contract position based in Singapore.