Channel Development Manager

Singtel Group; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading telecommunications company in Singapore is looking for a Partner Sales Manager. This role involves identifying potential partners, developing recruitment campaigns, and ensuring partner growth through training and collaboration. Ideal candidates should have over 5 years' experience in channel sales within the telecom industry and a Bachelor's degree. Strong communication and analytical skills are essential. This position offers a competitive benefits package and opportunities for professional growth.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• 5+ years in channel or partner sales, preferably in telecom/technology.
• Proven track record of recruiting and growing high-performing networks.
• Willingness to travel up to 30% for partner visits and events.

Responsibilities

• Identify high-potential partners and develop recruitment campaigns.
• Design and deliver sales and technical training to partners.
• Track certification status and analyze competitive landscape.

Skills

Channel or partner sales experience

Excellent communication skills

Strong analytical mindset

Results-oriented

Adaptability

Education

Bachelor’s degree in Business or Marketing

Tools

Salesforce

Tableau

Microsoft PowerPoint

Microsoft Excel

Job description

Select how often (in days) to receive an alert:

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Make an Impact by

1.Partner Recruitment & Onboarding

• Identify high-potential partners in target verticals (e.g., cybersecurity, finance, healthcare)
• Develop and execute recruitment campaigns (events, digital outreach, referrals)
• Lead contractual negotiations, setting mutually agreed targets and program terms
• Manage the end-to-end onboarding process: training, certification, and go-to-market plannin

2.Partner Enablement & Growth

• Design and deliver sales and technical training (playbooks, workshops, e-learning modules)
• Implement incentive programs (rebates, MDF/co-op funds, tiered pricing) to accelerate partner performance
• Conduct quarterly business reviews (QBRs) to assess pipeline, deal registration, and revenue attainment
• Collaborate with Marketing to produce co-branded campaigns, events, and lead-gen initiatives

3.Channel Performance Management

• Track partner certification status and product adoption rates
• Identify underperforming partners; develop corrective action plans or graduation paths
• Maintain accurate partner data in CRM (sales forecasts, contact info, product mix)
• Map and analyze competitive landscape, pricing trends, and emerging customer needs
• Define quarterly/annual channel growth targets and go-to-market strategies
• Partner with Product Management to ensure roadmap alignment and feedback loops
• Advise on regional/vertical expansion, recommending new partner archetypes or programs

5.Cross-Functional Collaboration

• Work closely with Sales Operations to streamline processes (deal registration, lead distribution)
• Coordinate with Marketing and Operations to ensure smooth hand-offs and strong renewal rates
• Engage Finance on partner incentive forecasting and budget utilization
• Partner with Legal for contract templates, compliance, and IP protection

Skills for Success

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years in channel or partner sales, preferably in telecom/technology
• Proven track record of recruiting and growing high-performing indirect networks
• Excellent communication, negotiation, and presentation skills
• Willingness to travel up to 30% for partner visits, events, and industry tradeshow
• Strong Office Skills (Powerpoint, excel)
• Basic understanding of Tableau or other dashboard or reporting tools
• Analytical mindset with experience using CRM and PRM platforms (Salesforce, PartnerPortal)
• Strategic Thinking & Planning
• Relationship Building & Influence
• Results-Orientation & Accountability
• Cross-Functional Leadership
• Adaptability & Problem-Solving

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.