Campaign Projects Executive - Regional Marketing

Shopee; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading e-commerce platform in Singapore is seeking a driven individual for the Marketing Campaign role, focusing on campaign operational efficiencies and commercial performance. Responsibilities include managing project workflows, collaborating with regional teams for campaign analysis, and continuously improving marketing strategies based on data insights. An ideal candidate should have a relevant degree, strong analytical skills, and at least one year of experience, preferably in e-commerce marketing.

Qualifications

• Relevant degree in Business, Marketing, Analytics, or a related field.
• Strong analytical, critical thinking, and problem-solving abilities.
• Minimally 1 year of experience in a high-performing organization, preferably in e-commerce marketing.
• Excellent project management skills to prioritize and manage multiple projects.
• Strong communication skills, both written and verbal.
• Good team player who enjoys working in a dynamic environment.

Responsibilities

• Manage end-to-end projects driving campaign efficiencies and performance.
• Collaborate with local teams to assess monthly campaign targets.
• Monitor performance metrics and budgets on campaign days.
• Analyze campaign data to generate insights and track KPIs.
• Coordinate across multiple teams for effective project execution.
• Identify growth areas and develop initiatives for enhanced performance.

Skills

Analytical skills

Critical thinking

Problem-solving

Project management

Communication skills

Team player

Education

Degree in Business, Marketing, or Analytics

Tools

Google Sheets

Job description

About the Team

The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events such as Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.

Job Description

• Manage end-to-end projects focusing on driving campaign operational efficiencies and commercial performance with local markets and regional campaign initiatives.
• Collaborate closely with local teams to consolidate and assess monthly campaign targets, understand local marketing strategies and key campaign objectives.
• Support campaign days by actively monitoring performance metrics and budgets to ensure optimal results.
• Analyse campaign and platform data to generate insights, track KPIs, and prepare reports to guide continuous improvement.
• Collaborate and coordinate across multiple teams, including Product, Server Prep, Buyer Experience, Projects, Business Development and local markets.
• Identify areas of growth, developing and executing initiatives to drive enhanced performance and commercial impact.
• Conduct quantitative and qualitative analysis to address the key issues and develop actionable solutions.

Requirements

• Relevant Degree in Business, Marketing, Analytics, or a related field.
• Strong analytical, critical thinking, and problem-solving abilities.
• Minimally 1 year of experience in a high-performing organization is preferred. Previous experience in e-commerce marketing and/or data analytics is a plus.
• Excellent project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Strong work ethics and performance-driven.
• Strong communication skills, both written and verbal.
• Decent experience with Google Sheets, including advanced functions and formulas for data manipulation and analysis.
• Reliable good team player who enjoys working in a dynamic environment.