Business Development Manager

HOMIE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading firm in baby product retail seeks a Business Development Manager in Singapore to drive expansion into local retail channels. This role involves building partnerships with retailers, managing accounts, and ensuring compliance for baby products. The ideal candidate has 3-5 years of experience in retail business development, excellent negotiation skills, and a strong understanding of the Singapore retail landscape. This position offers a chance to work in a dynamic, family-oriented culture.

Qualifications

• 3-5 years of experience in retail business development or key account management.
• Strong network and understanding of Singapore’s retail landscape.
• Entrepreneurial, resourceful, and driven with a hands-on attitude.

Responsibilities

• Identify, evaluate, and onboard new local retail partners.
• Maintain strong relationships with existing retail accounts.
• Conduct market analysis to identify trends and competitor activity.
• Drive sales performance to meet revenue goals.
• Collaborate with internal supply chain to ensure smooth deliveries.

Skills

Negotiation skills

Relationship-building

Market analysis

Communication skills

Sales performance

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Role Summary:

We are seeking a strategic and results-driven Business Development Manager to spearhead our expansion into Singapore's local retail channels. This individual will play a key role in identifying new business opportunities, building strong relationships with retail partners, and driving revenue growth for our baby, kids, and maternity product categories across brick-and-mortar channels such as department stores, specialty boutiques, pharmacies, and baby stores.

Key Responsibilities:

1. Retail Channel Development

• Identify, evaluate, and onboard new local retail partners and distributors (e.g., Mothercare, Kiddy Palace, BHG, Watsons, Supermarkets, Organizations, B2B, B2G, independent baby boutiques).
• Negotiate and secure listing agreements, trading terms, and promotional placements.
• Build a roadmap for expanding presence in relevant retail formats across Singapore.

2. Strategic Partnerships & Account Management

• Maintain strong relationships with existing retail accounts, ensuring sales targets and brand presence are optimized.
• Develop joint business plans and seasonal campaigns with key accounts.
• Monitor and analyse sell-through data, in-store feedback, and stock levels.

3. Market & Consumer Insights

• Conduct market analysis to identify trends, pricing strategies, and competitor activity in the baby, kids, and maternity space.
• Translate insights into actionable plans for product positioning, promotions, and channel-specific assortments.

4. Sales & Revenue Growth

• Drive sales performance and meet revenue goals through effective retail strategies and trade activations.
• Manage budget allocation for in-store promotions, sampling, and retail staff training.
• Work closely with the marketing and product teams to ensure brand consistency and product relevance in stores.

5. Operational Coordination

• Collaborate with internal supply chain/logistics to ensure smooth deliveries and order fulfillment to retail partners.
• Ensure compliance with regulatory requirements for baby and maternity products in Singapore.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• 3–5 years of experience in retail business development or key account management, ideally in baby, kids, maternity, FMCG, or lifestyle categories.
• Strong network and understanding of Singapore’s retail landscape.
• Excellent negotiation, communication, and relationship‑building skills.
• Entrepreneurial, resourceful, and driven with a hands‑on attitude.
• Comfortable working in a fast‑growing, family‑oriented company culture.

Nice to Have:

• Previous experience working with children’s products or maternity categories.
• Experience in launching or growing brands in retail in Singapore.
• Familiarity with trade show participation, store merchandising, and retail training programs.