Business Analyst (GTM)

Plaud; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A data-driven company in Singapore is seeking a candidate with 3+ years of experience in data operations and sales analytics. The role involves supporting marketing and sales teams by providing data extraction, maintaining reports, and ensuring data accuracy. Candidates should have strong SQL skills and proficiency with data visualization tools like Tableau or Power BI. A Bachelor's degree in a related field is preferred. Excellent communication skills and a detail-oriented mindset are essential.

Qualifications

• 3+ years in data operations, sales analytics, or campaign performance analysis.
• Ability to work with marketing/sales metrics and reporting.
• Experience in B2C/FMCG, internet, SaaS, advertising, or e-commerce is beneficial.

Responsibilities

• Support data needs for marketing and sales teams through timely data extraction.
• Maintain dashboards and reports for accurate data delivery.
• Establish business data standards across departments.
• Develop standardized workflows for data processing.
• Ensure data completeness and accuracy through monitoring.
• Train teams on data tools and best practices.

Skills

SQL proficiency

Data visualization tools

Advanced Excel/Google Sheets skills

Strong communication skills

Detail-oriented problem-solving

Education

Bachelor's degree in Information Management or related fields

Tools

Tableau

Power BI

Looker

Job description

• Support the data needs of marketing and sales teams by providing timely data extraction, cleaning, and preliminary analysis (e.g., campaign performance review, conversion funnel analysis, user behavior tracking, etc.).
• Maintain common marketing/sales dashboards and reports (e.g., channel performance, sales funnel, campaign ROI, daily/weekly user growth reports) to ensure accurate and timely data delivery.
• Establish unified business data standards and define core metrics (e.g., new customers, GMV, retention, conversion rate) across different business scenarios to ensure cross-departmental alignment.
• Develop and optimize standardized workflows for data extraction, processing, and report generation to improve efficiency for marketing/sales teams.
• Streamline data workflows, standardize request submission processes, and promote data productization (e.g., templatized reports, automated updates).
• Assist in building automation tools (e.g., Looker/Tableau/Power BI dashboards, SQL template libraries) to reduce repetitive tasks.

Job Responsibilities

Business Data Support

• Support the data needs of marketing and sales teams by providing timely data extraction, cleaning, and preliminary analysis (e.g., campaign performance review, conversion funnel analysis, user behavior tracking, etc.).
• Maintain common marketing/sales dashboards and reports (e.g., channel performance, sales funnel, campaign ROI, daily/weekly user growth reports) to ensure accurate and timely data delivery.
• Establish unified business data standards and define core metrics (e.g., new customers, GMV, retention, conversion rate) across different business scenarios to ensure cross-departmental alignment.

Data Process & Tool Standardization

• Develop and optimize standardized workflows for data extraction, processing, and report generation to improve efficiency for marketing/sales teams.
• Streamline data workflows, standardize request submission processes, and promote data productization (e.g., templatized reports, automated updates).
• Assist in building automation tools (e.g., Looker/Tableau/Power BI dashboards, SQL template libraries) to reduce repetitive tasks.

Data Quality & Asset Management

• Ensure the completeness, accuracy, and consistency of business data through daily monitoring, validation, and alerts for key metrics.
• Contribute to data platform development by organizing marketing/sales-related data tables, documenting field definitions, and maintaining usage guidelines.

Cross-Team Collaboration & Enablement

• Deeply understand business operations and data needs, serving as a "data partner" for marketing and sales teams.
• Support data-driven decision-making (e.g., campaign strategy, channel evaluation, sales optimization) to enhance operational efficiency.
• Train and empower business teams on basic data tools and best practices to improve overall data literacy.

Qualifications

Education

• Bachelor's degree or above in Information Management, Statistics, Marketing, Computer Science, Mathematics, or related fields preferred.

Technical Skills

• Proficiency in SQL for independent data extraction and processing.
• Familiarity with data visualization tools (e.g., Tableau, Power BI, Looker, FineReport) and basic dashboard design.
• Advanced Excel/Google Sheets skills for daily data tasks.
• Knowledge of common marketing/sales metrics; experience in report-building or campaign analysis is a plus.

Competencies

• Strong communication skills to collaborate effectively with non-technical stakeholders; service-oriented and responsible.
• Detail-oriented, logical thinker with independent problem-solving and process optimization skills.
• Ability to quickly grasp business objectives and propose data-backed solutions.

Experience

• 3+ years in data operations, sales analytics, or campaign performance analysis preferred.
• Industry experience in B2C/FMCG, internet, SaaS, advertising, or e-commerce is a plus.