Brand Manager – Beauty & Well-Being / FMCG (12 Month Contract)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in the beauty sector is seeking an experienced Brand Manager to drive growth for its Beauty & Well-Being brands in Singapore. You will lead brand marketing for skincare and haircare portfolios, develop integrated marketing plans, and execute social-first campaigns. Candidates should have a minimum of 5 years in FMCG brand management and strong digital marketing expertise. This role offers an opportunity to work with diverse stakeholders to ensure successful brand execution.

Qualifications

• Minimum 5 years’ FMCG brand management experience, preferably in Beauty & Well-Being.
• Strong experience in digital marketing and social-first brand building.
• Proven ability to manage agencies and cross-functional teams.
• High attention to detail with a passion for delivering results.

Responsibilities

• Lead end-to-end brand marketing for skincare and haircare portfolios.
• Develop and execute integrated marketing and communication plans.
• Drive social-first campaigns, influencer programs, and digital activations.
• Manage brand budgets and track performance against KPIs.
• Support NPD launches and provide consumer insights for innovation pipelines.
• Monitor competitive landscape and identify growth opportunities.
• Partner cross-functionally to deliver strong execution across key channels.

Skills

FMCG brand management experience

Digital marketing

Social-first brand building

Agency management

Cross-functional teamwork

Attention to detail

Results-oriented

Job description

ROLE OVERVIEW

The Brand Manager will drive growth for Beauty & Well-Being brands by building strong brand equity and accelerating demand through social-first, consumer-led marketing. This role positions Singapore as a premium showcase market, ensuring skincare and haircare brands stay ahead of trends and deliver sustainable, profitable growth.

KEY RESPONSIBILITIES

• Lead end-to-end brand marketing for skincare and haircare portfolios
• Develop and execute integrated marketing and communication plans
• Drive social-first campaigns, influencer programs, and digital activations
• Manage brand budgets and track performance against KPIs
• Support NPD launches and provide consumer insights for innovation pipelines
• Monitor competitive landscape and identify growth opportunities
• Partner cross-functionally to deliver strong execution across key channels

KEY STAKEHOLDERS

• Global and Business Group Brand Teams
• Business Unit and Channel Development Teams
• Finance, Supply Chain, and RA/QA
• Social, Media, and Activation Agencies

EXPERIENCE & QUALIFICATIONS

• Minimum 5 years’ FMCG brand management experience, preferably in Beauty & Well-Being
• Strong experience in digital marketing and social-first brand building
• Proven ability to manage agencies and cross-functional teams
• High attention to detail with a passion for delivering results

EA License No. 01C4394 • RCB No. 200007268E

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