Asst Mgr / Mgr, Marketing & Audience Development – 2 yrs contract

Careers@Gov; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A public sector organization in Singapore seeks a marketing professional to strategize and implement audience development plans. The ideal candidate will manage relationships with stakeholders, analyze audience trends, and report on engagement levels. A Bachelor's degree in marketing or digital media and at least 2 years of experience in relevant fields are required. This role involves creativity and a passion for the arts, along with problem-solving and interpersonal skills to thrive in a dynamic environment.

Qualifications

• Minimum 2 years of relevant work experience in marketing or digital marketing.
• Functional knowledge and passion for the arts.
• Innovation in approach to audience development.

Responsibilities

• Support in the implementation of audience development and arts advocacy strategies.
• Conduct trend analysis across different artforms and audience segments.
• Maintain strong relationships with internal stakeholders and across the arts ecosystem.

Skills

Marketing

Digital Marketing

Data Analysis

Interpersonal Skills

Problem-Solving

Adaptability

Team Player

Education

Bachelor’s degree in marketing, digital media or related field

Tools

Data analysis tools

Digital platforms

Job description

What the role is

Strategise and implement audience development and engagement plans for the NAC, with a focus on expanding and deepening NAC's connection with diverse audience segments, ultimately driving arts advocacy.

What you will be working on

Strategy Development & Implementation

• Support in the implementation of comprehensive audience development and arts advocacy strategies
• Monitor and analyse audience trends and behaviour change as a result of NAC’s efforts and audience’s deepening engagement with the arts

Data & Analytics

• Conduct trend analysis across different artforms and audience segments to identify patterns in audience behaviour and engagement levels

Stakeholder Management

• Maintain strong relationships with internal stakeholders and across the arts ecosystem.
• Coordinate with marketing and programming teams at AHL for NAC-Commissioned projects such as SIFA and SWF.
• Engage with community partners such as PA to grow arts advocacy via Arts Everywhere @CDC initiatives

Programme Implementation

• Implement digital engagement solutions
• Execute pilot programmes

What we are looking for

• Bachelor’s degree in marketing, digital media or a related field
• Minimum 2 years of relevant work experience in marketing or digital marketing
• Functional knowledge and passion for the arts
• Innovation in approach to audience development
• Understanding of arts ecosystem dynamics
• Proficiency in data analysis tools
• Digital platform knowledge
• Self-starter
• Excellent interpersonal skills
• Problem‑solving ability
• Adaptability and flexibility
• Good team player