Associate Retail Marketing Manager, Branded Channels

the LEGO Group; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A leading toy manufacturer is seeking a Retail Marketing Lead to enhance the LEGO® brand experience in Singapore. Responsibilities include planning marketing campaigns for LEGO Certified Stores, managing store openings, and collaborating across regional markets. Ideal candidates will have 3+ years of relevant retail marketing experience, strong leadership skills, and the ability to work with cross-functional teams. This role offers competitive benefits including family care leave and a generous colleague discount.

Benefits

Family Care Leave

Insurances

Wellbeing resources

Colleague Discount

Bonus

Hybrid work policy

Qualifications

• Minimum 3+ years of retail marketing or trade marketing experience.
• Proven ability to drive business agendas and build relationships.
• Strong leadership and organizational capabilities.

Responsibilities

• Lead audience-focused campaign planning for LEGO Store.
• Drive new store openings and store refits.
• Collaborate with internal teams and external partners.
• Manage key marketing assets effectively.

Skills

Retail marketing experience

Leadership skills

Organizational skills

Relationship building

Job description

Job Description

Are you interested in joining the LEGO® India and Emerging Asia Markets business, and working closely with a dedicated team to build the LEGO® Brand by delivering the ultimate brand experience through LEGO® Certified Stores?

Bring your expertise in retail marketing to help us deliver the ambitious growth plans in the IEA LEGO® Branded Channels business. We are opening new LEGO® Certified Stores across five markets, which presents a unique and exciting opportunity to bring the LEGO® experience to many new consumers! No relocation assistance is provided for this role.

Core Responsibilities

• Lead, plan and implement audience‑focus campaign plan for LEGO Store including annual retail marketing plan, in‑store merchandising, promotions and in‑store activities based on seasonal, product launch and unique occasions aligned with the annual business plan.
• Drive and lead new store opening planning and store refits by participating as a project team member for such projects and looking after store designs, fixtures, and installations.
• Work closely with internal functions (i.e., marketing team/operations team) and external collaborators (i.e., LCS partners, IP partners, vendors) to get full alignment on the marketing campaigns and leverage the local, regional and global resources.
• The scope of the role covers five markets – India, Indonesia, Thailand, Philippines and Vietnam and will require travel to these markets and close collaboration with all associated teams.
• Pro‑actively manage key assets to LEGO® Branded Channel (i.e., GWPs, Makes and Takes, LEL) ensuring optimal usage.
• Deliver effective communication with our external partners ensuring all the retail marketing activities are implemented as planned.
• Report to General Manager and work collaboratively within the LEGO® IEA Branded Channels team.

Play your part in our team succeeding

The Branded channel business (LEGO® Certified Stores) plays a critical role in the LEGO® group to deliver inspirational experience to shopper and consumer, and is also strategically important channel to grow our business in terms of both commercial and further brand building in the India and Emerging Asia markets.

Our ambition is to build uniquely branded and experiential retail experiences and deliver our strong brand value to shopper/consumer. You will lead the development of unique and powerful experience in LEGO Store by collaborating with our external partners and cross‑functional teams.

Do you have what it takes?

• Minimum 3+ years of related experience of retail marketing/trade marketing/shopper marketing in the consumer/branded products.
• The ideal candidate will not only possess the marketing field experience but general knowledge of retail business and sales.
• Proactive, self‑driving and strong leadership skills to drive the business agenda in the team.
• Highly organised, details‑focused with the ability to multi‑task.
• Ability to build strong relationship with cross‑functional and external partners by creating collaborative environment.
• Experience supporting the relevant markets would be highly beneficial, though not a prerequisite.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Join the LEGO® team today.