Associate Influencer Marketing Specialist

RAZER (ASIA-PACIFIC) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A technology company in Singapore is seeking an Influencer Marketing Manager to drive brand building and fan engagement. In this role, you will manage influencer relationships, negotiate contracts, and support the Content Creator Program. You should possess a bachelor’s degree in Communications or Marketing, have 1-2 years of related experience, and be knowledgeable about gaming and social media strategies. This position offers the opportunity to engage with the community at events and optimize influencer campaigns.

Qualifications

• 1-2 years’ experience in influencer marketing and talent management.
• Ability to work with global teams across multiple cultures.
• Comfortable presenting on camera and in front of live audiences.

Responsibilities

• Manage communications and relationships between partners and management teams.
• Negotiate and maintain influencer partnership contracts.
• Analyze metrics from influencer media campaigns.

Skills

Great communication skills

Influence and negotiation skills

Understanding of social media best practices

Experience in using social media management tools

Ability to work under pressure

Knowledge of gaming

Education

Bachelor’s degree in Communications, Marketing, Digital Media or PR

Tools

Social media management tools

Analytical tools/software

Job description

Job Responsibilities:

• Manage communications and relationships between potential partners (scouted talent) and influencers with management teams to create opportunities for brand building, social growth and fan engagement

• Negotiate and maintain influencer partnership contracts and manage deliverables and payments

• Manage influencer outreach and lead product seeding initiatives

• Support and develop the Content Creator Program, which includes onboarding of participants and creating of marketing activities for the program

• Coordinate with internal and external teams and offer influencer and partnership support to wider organizational marketing efforts

• Plan and develop regional and global engaging, timely, and relevant content across multiple social media channels, including events coverage

• Be the Razer community ambassador that engages with fans at events and/or tradeshows

• Coordinate the setup for production of influencer content (studio, office, and/or events)

• Analyze metrics from influencer media campaigns to optimize future campaigns. Conduct ongoing analysis and reporting of team and channel performance data and make strategic suggestions for improvement

• Ensure that influencer campaigns and results meet objectives and budget

• Other duties as assigned

Pre-Requisites:

• Bachelor’s degree in Communications, Marketing, Digital Media or PR or equivalent work experience

• 1-2 years’ experience in influencer marketing and talent management

• Great communication and influence skills, as well as experience in negotiating contracts

• Understanding of social media best practices, online marketing, and engagement techniques

• Experience in the use of social media management and analytical tools/software and editorial content calendaring

• Ability to work in a fast-paced environment, focusing on generating business results

• Ability to work with global teams across multiple cultures

• Ability to work under pressure and manage multiple activities at the same time

• Gamer and gaming knowledge is required

• Comfortable presenting on camera and in front of live audiences