Assistant Manager, Regional Sales & Marketing

RESORTS WORLD AT SENTOSA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading resort company in Singapore is seeking a Marketing Specialist for the China market to develop and execute innovative marketing strategies. This role emphasizes brand penetration and customer acquisition across Chinese online travel platforms. The ideal candidate should have fluency in English and Chinese, relevant industry experience, and the ability to conduct data-driven insights to optimize campaigns. Successful candidates will thrive in a dynamic environment collaborating with diverse stakeholders to elevate brand visibility.

Qualifications

• Minimum bachelor's degree required; a master's in Marketing or Management is an advantage.
• Relevant internship or work experience in the hotel industry is required.
• Prior experience in the China market, particularly with OTAs or e-commerce sectors.

Responsibilities

• Develop marketing plans for the China market aligned with global objectives.
• Collaborate with Chinese OTAs and platforms for promotional campaigns.
• Manage execution of marketing events targeting the China market.
• Conduct data-driven user behavior analysis and market research.
• Oversee digital content creation for Chinese social media platforms.
• Coordinate cross-departmental communication to align marketing goals.
• Contribute to best practices for China market operations.

Skills

Proficiency in English and Chinese (spoken and written)

Digital marketing skills

Data analysis skills (SPSS, Canva, Figma)

Track record of managing marketing campaigns

Event execution skills

Stakeholder coordination

Education

Minimum bachelor's degree in related fields

Master's in Marketing/Management (advantageous)

Tools

SPSS

Canva

Figma

Job description

Job Summary

To develop and execute targeted marketing strategies for the China market, drive brand penetration and customer acquisition across Chinese online travel platforms (OTAs) and cultural tourism e-commerce channels and foster strong partnerships with key stakeholders in the Chinese cultural tourism ecosystem. This role requires deep familiarity with China's digital landscape, hands‑on experience in Chinese platform operations, and native/fluent Chinese proficiency to effectively engage China market’s audiences, merchants, and partners.

Key Responsibilities

• Develop and implement market‑specific marketing plans for the China market, with a focus on online travel platforms and cultural tourism e‑commerce channels, aligning with global brand objectives and local consumer preferences.
• Collaborate with Chinese OTAs, cultural tourism platforms, and influencers to design promotional campaigns, co‑branded initiatives, and content strategies that enhance brand visibility and drive user engagement for the China market.
• Manage end‑to‑end execution of marketing events targeting the China market, including campaign planning, resource coordination, partner liaison, and post‑event performance analysis.
• Conduct data‑driven user behavior analysis and market research to refine segmentation strategies, personalized push campaigns, and content optimization for audiences within the China market.
• Oversee digital content creation for Chinese social media platforms (e.g., Xiaohongshu, WeChat, Douyin), integrating local cultural trends and consumer insights to boost follower growth, brand exposure, and interaction rates.
• Coordinate cross‑departmental and cross‑border communication (China‑Singapore) to ensure alignment on marketing goals, resource allocation, and campaign delivery.
• Contribute to the development of industry‑specific standards or best practices for China market operations (e.g., pet‑friendly hotel standards, merchant collaboration frameworks).

Required Qualifications

• Minimum bachelor's degree in related fields; master's in Marketing/Management is advantageous.
• Relevant internship or work experience in hotel industry.
• Prior internship or working experience in China market, specifically China's OTA, cultural tourism, or e‑commerce sectors.

Required Skills

• Proficiency in English and Chinese (spoken and written) is required as the role involves regular communication with English and Chinese‑speaking stakeholder from the China market; digital marketing and data analysis skills (SPSS, Canva, Figma).
• Track record of managing marketing campaigns, event execution, and stakeholder coordination.