Assistant Manager (Key Accounts)/(Business Development)

NAVA 1872 PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beverage company in Singapore is seeking a Key Account Manager to introduce new B2B accounts and manage client relationships. The role requires 4-6 years of experience in B2B sales and strong proposal preparation skills. Enjoy a dynamic work environment focused on growth with a competitive compensation package.

Qualifications

• 4 – 6 years of B2B sales / business development / key account management experience.
• Proven track record of acquiring new accounts.
• Experience in preparing proposals and contracts.

Responsibilities

• Introduce new B2B key accounts and act as primary contact for clients.
• Conduct quarterly business reviews with key partners.
• Work with the Head of Business Development to set sales targets.
• Liaise with supply chain & operations to ensure timely deliveries.

Skills

B2B sales

Relationship building

Proposal preparation

Market trend analysis

Education

Bachelor’s degree in Business Administration, Marketing, or Hospitality

Job description

Key Account Management

• Introduce new B2B key accounts (corporates, hotels, restaurants, cafés, airlines).


• Act as the primary point of contact for clients, ensuring consistent service, strong relationship building, and timely resolution of issues.


• Conduct quarterly business reviews with key partners to identify growth opportunities and align on sales/marketing plans.


• Monitor account performance (sales trends, margins, order cycles) and take corrective action when necessary.

Business Development

• Identify and prospect new B2B clients in target sectors (hospitality, corporate gifting, F&B groups, specialty retail).


• Prepare proposals, pricing models, and presentations tailored to client needs (e.g., custom blends, private labels, exclusive products).


• Negotiate contracts and terms to maximize both revenue and brand positioning.

Sales Planning & Execution

• Work with the Head of Business Development to set sales targets, forecast demand, and track performance against KPIs.


• Prepare regular reports (monthly, quarterly) on account sales, pipeline, and market developments.


• Support in preparing tenders, RFP submissions, and trade partnership agreements.


• Ensure compliance with pricing strategy, discount policies, and credit control.

Cross-Functional Collaboration

• Liaise with supply chain & operations to ensure accurate forecasting, stock allocation, and timely deliveries to key accounts.


• Partner with marketing for B2B campaigns, tasting events, and trade exhibitions.


• Work with finance on invoicing, collections, and profitability analysis.


• Provide feedback to product development on market trends, client requests, and competitor activity.

Client Experience & Retention

• Drive initiatives that strengthen loyalty (exclusive previews, custom solutions, training for client staff on tea knowledge).


• Resolve service or product-related issues promptly to maintain client trust.


• Maintain a client database with updated profiles, contacts, and interaction history.

Market & Competitor Intelligence

• Stay updated on market trends, competitor activities, and client shifts in preferences.


• Recommend adjustments in sales strategy, product positioning, or partnerships based on insights.


• Identify opportunities for upselling (premium teas, accessories, gifting) and cross-selling (events, workshops, retail tie-ups).

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.


• Diploma holders with strong B2B sales experience may also be considered.


• 4 – 6 years of B2B sales / business development / key account management experience, ideally in F&B, hospitality, corporate gifting, or lifestyle products.


• Proven track record of acquiring new accounts and growing existing client relationships.


• Experience in preparing proposals, tenders, and contracts.