Assistant Manager (Customer Relationship Management) Up to $7.5K

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for an Assistant Manager for Customer Relationship Management. The candidate will develop and manage CRM programs focused on enhancing sales growth and ensuring effective customer communication. With a minimum of 5 years of experience, familiarity with Salesforce Marketing Cloud is essential. This role provides an exciting opportunity to leverage analytics and collaborate with cross-functional teams. The job offers a competitive salary with a contract duration of 12 months.

Qualifications

• Minimum 5 years of CRM experience in the retail B2C industry.
• Strong understanding of loyalty programs and lifecycle management.
• Experience in running CRM projects and User Acceptance Testing (UAT).

Responsibilities

• Develop and manage the CRM program roadmap and activity calendar.
• Execute CRM activities using relevant Salesforce tools.
• Partner with vendors for CRM campaigns and system improvements.
• Analyze CRM data to support business decisions.

Skills

CRM strategy and execution

Salesforce Marketing Cloud

Coordination and communication skills

Data analysis

Tools

Salesforce Marketing Cloud

Loyalty Cloud

Service Cloud

Job description

Assistant Manager (Customer Relationship Management),Up to $7500
Duration: 12 Months Contract
Location: Suntec
Monday to Friday Office hours

Responsibility:

CRM Program & Campaign Planning

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.
• Ensure all CRM initiatives are on-brand, targeted, and personalized
• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.
• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.
• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).
• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.
• Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Management & UAT

• Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.
• Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

4. Analytics & Reporting

• Extract, analyze, and interpret CRM data to support business decisions.
• Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.
• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
• Experience in running CRM projects, campaigns, and UAT.
• Strong coordination and communication skills to work effectively with cross-functional teams.
• Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment