Assistant Director, Product & GTM

Samsonite; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading travel luggage brand is looking for a professional in Singapore to drive business strategy and product management across APAC. The role involves restructuring business strategies, managing product lines, and ensuring financial growth in the region. Successful candidates will lead cross-regional collaborations and competitive market intelligence initiatives. Experience in developing go-to-market strategies and strong financial acumen is essential.

Responsibilities

• Restructure business and distribution strategies based on APAC market opportunities.
• Manage regional product architecture, including pricing and inventory planning.
• Set up strong GTM strategy for market execution.
• Monitor competitive landscape and ensure superior product offerings.
• Drive top-line growth and profitability across APAC markets.

Job description

Major Responsibilities

1. Business Strategy

• Restructure business and distribution strategies based on APAC market opportunities to achieve sustainable and profitable operations.

2. Category / Product Strategy & Assortment

• Manage regional product architecture, including new product development, pricing, and inventory planning.
• Guide local markets in building efficient product line-ups tailored to local dynamics and competition.
• Provide timely product marketing and visual merchandising support.

3. GTM Guidelines

• Set up strong GTM strategy for market execution
• Cross-function collaboration with marketing and digital e-comm team for best execution of commercial success.

4. Market Intelligence & Competition Mapping

• Monitor competitive landscape and ensure superior product offerings.
• Build robust information exchange platforms with country teams for insights and gap analysis.
• Develop strategies to grow the category, with emphasis on the female segment.

5. Financial Performance

• Drive top-line growth and profitability across APAC markets.
• Monitor inventory levels and sell-through performance for accurate forecasting.

6. Cross-Regional Collaboration

• Maintain strong communication with local markets to ensure effective implementation.
• Share best practices across regions for accelerated learning and opportunity capture.